How Top Marketers are Winning with Personalization
In the season three finale of On the Record, we dive into one of marketing’s most overhyped yet underdelivered promises, personalization, an...
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ConversionCast from Leadpages+Drip
Since 2014, ConversionCast has brought you marketing insights, strategies, experiments, and more—all to help you become a smarter marketer for your business.
Episodes
20 of 257 episodesChatbots vs Agents: Who Converts More?
In this episode of On The Record, we step into the marketing tech ring to settle a rising debate: are traditional chatbots enough, or are AI...
Vulnerability Isn't Weakness It's a Trust-Building Superpower
In this episode of On the Record, we’re joined by Chris Schermer, founder of the nationally recognized B2B agency Schermer, to explore why v...
How to Leverage AI to 5x Your Impact
Rob Walling, Tinyseed cofounder joins us to delve into the topic. We discuss key AI-driven processes you need to put in place, agentic AI, a...
The New Age of Analytics: How AI is Driving Smarter Business Decisions
In this episode, we sit down with Drew Mooney, Data Analyst at Hubspot. We discuss ways AI is enabling businesses to make faster and more in...
Big Business Marketing for your SMB: Unlocking Potential
In this episode of On the Record, we dive into how small and mid-sized businesses can harness big business marketing strategies to drive gro...
Building a Marketing Agency with Staying Power
How do you build a marketing agency that not only lasts—but thrives in a fast-moving, tech-fueled digital world? In this episode, we sit dow...
More Data, More Revenue: The Secret to Smarter Lead Generation
In this Season Three premiere of On The Record, we explore how marketers can turn overwhelming amounts of data into smarter lead generation...
From Leads to Raving Fans: Creating Brand Evangelists
What do Taylor Swift and top-performing brands have in common? A deep understanding of the power of story. In this episode of On the Record...
How We Added 100K in MRR in Just 1 Month
In this episode of On the Record, we reveal how we added $100K in monthly recurring revenue (MRR) in just one month by leaning into customer...
How to Develop High Growth Teams for High Growth Companies
What does it take to build and sustain a high-growth team? In this episode, Michael and Ryan sit down with Thomas Knoll, a startup veteran a...
Should we Replace Ourselves with Robots? Botcasting vs. Podcasting
Can AI-generated podcasts replace human hosts? In this episode of On the Record, we explore the rise of botcasting vs. podcasting, breaking...
From A-Z: Building a Winning Digital Marketing Strategy
What can marketers learn from Beyoncé’s Lemonade? In this episode, Ryan and Michael break down the album’s surprise launch, storytelling gen...
Why Diversification Is the New Marketing Superpower
Season 2 of On the Record kicks off with a bold challenge to Google’s dominance in marketing. Inspired by MF Doom’s Take Me to Your Leader,...
Your Brand Lacks Staying Power But Why?
Discover the secrets of enduring brands in this episode of On the Record. From Coca-Cola's timeless nostalgia to Spotify's personalized conn...
The Crystal Ball Episode: What Does 2025 Have In Store For You?
In this bonus episode, Michael, Ryan, and Stacy look into their crystal ball to explore what’s ahead for marketing in 2025. Through the lens...
Why Google Search is Your Fastest Way to the Bottom
Is your marketing too dependent on Google Search? Join Ryan, Michael, and Stacy as they explore the rising costs of paid search, the shift t...
How Marketing Attribution Failed us All
We dissect the pitfalls of marketing attribution, from flawed models to the growing challenges of tracking in a privacy-focused era. We expl...
The Future of Design: Status Quo or YOLO?
What can a banana teach us about branding? We break down Andy Warhol’s memorable design for The Velvet Underground and explore how businesse...
Feature-Based Selling is Dead
In this episode, we discuss feature-based selling, why it might be flawed, and whether you should focus more on prioritizing real connection...