World Champion MMA Fighter Diagnosed with MS Did This Instead of Quitting Alberto Crane

Join 15,000+ leaders and become undeniable: Watch on YouTube: Alberto Crane was the first American to earn a BJJ black belt from Gracie Barra. He fought in the UFC. Won world championships. Built Legacy Jiu-Jitsu into a 25-year institution. Then came the MS diagnosis. Most people would have stopped. Alberto went on a world tour. In this episode, we talk about what getting punched in the face teaches you about leadership, why 3 years of losing made Alberto unstoppable, the power of the mantra "I believe in my technique," and why your rough edges are features, not bugs. His new book "All In: Lessons On and Off the Mat" is out now. 📖 Get the book: 🥋 Legacy BJJ: 🏋️ TACFIT: 📸 Alberto's Instagram: 🌐 Alberto's website: ✅

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World Champion MMA Fighter Diagnosed with MS Did This Instead of Quitting Alberto Crane is an episode from Content Warfare: Find Your Audience, Tell Your Story and Win the Battle for Attention Online by Bleav + Ryan Hanley.

This episode is 47:42 long.

This episode was published on Mar 27, 2026.

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