This Venture Investor's Best Advice: "Sell the Wind, Not the Sailboat"

Spartan philosophy, built in the black-ops lab of business: You're building a world-changing product. You've obsessed over every feature, every line of code, every pixel. Your sailboat is perfect. So why isn't anyone buying it? Because you're selling the wrong thing. Chris Van Dusen is a venture investor who has built and sold multiple 8-figure companies. He's seen thousands of pitches. He knows why most founders fail. And he's about to give you the one piece of advice that changes the entire game. It's a secret the best founders know and the rest of the world misses. Stop selling the sailboat. Start selling the wind. This isn't just a podcast. It's a strategy session that will change how you think about your business forever. This is the way. - Hanley 🎙️ Listen to audio version of the podcast: GUEST: Chris Van Dusen Chris is the Managing Partner at Solyco Capital, an "accidental entrepreneur," and a Brazilian Jiu-Jitsu black belt who applies the principles of the mat to the boardroom. ► LinkedIn: ► Solyco Capital: This show is part of the Unplugged Studios Network — the infrastructure layer for serious creators. 👉 Learn more at Advertising Inquiries: Privacy & Opt-Out:

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This Venture Investor's Best Advice: "Sell the Wind, Not the Sailboat" is an episode from Content Warfare: Find Your Audience, Tell Your Story and Win the Battle for Attention Online by Bleav + Ryan Hanley.

This episode is 57:02 long.

This episode was published on Mar 4, 2026.

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