The "Buyback Time" Formula (How to Work 30 Hours & Double Revenue)

Spartan philosophy, built in the black-ops lab of business : You're making money, but you're missing your life. George Rivera scaled his e-commerce business to $20 million, but he was working 80-hour weeks and missing his son's childhood. He was "cash rich and time poor." Then, he made a radical shift. Two years later, his business hit $50 million, and he never worked more than 30 hours a week. In this episode of Finding Peak, George breaks down his "Buyback Time Formula." We discuss the exact steps to stop being the bottleneck in your business, why "delegating" is actually ruining your company, and the harsh reality of how we train our families to ignore us. If you're tired of the grind and want your life back without sacrificing growth, this is the blueprint. In this episode, we cover: The wake-up call that changed George's life (and Ryan's vulnerable moment) Why you are "cash rich but time poor" The difference between delegating and transferring ownership How to audit your calendar and eliminate $50/hr tasks The "Absence Rehearsal Test" to prep your business for your vacation Why your kids don't care about your money Connect with George Rivera: Website: -- Spartan philosophy, built in the black-ops lab of business : This show is part of the Unplugged Studios Network — the infrastructure layer for serious creators. 👉 Learn more at Advertising Inquiries: Privacy & Opt-Out:

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The "Buyback Time" Formula (How to Work 30 Hours & Double Revenue) is an episode from Content Warfare: Find Your Audience, Tell Your Story and Win the Battle for Attention Online by Bleav + Ryan Hanley.

This episode is 59:49 long.

This episode was published on Mar 12, 2026.

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