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Content Rookie

Nicole Michaelis

A podcast for people who want to learn Content Marketing, Content Strategy and Copywriting. Join Nicole Michaelis and guests to discuss the practice (and art) of all things content.

Episodes

20 of 77 episodes

Humanized agents, deceptive patterns, and honest design (feat. Caleb Sponheim)

Episode 77: Humanized agents, deceptive patterns, and honest design (feat. Caleb Sponheim) I recently spoke at a conference in Italy, and on...

00:44:51Jul 3, 2026

Creating and maintaining Writer.md

Episode 76: Creating and maintaining Writer.md A candid episode about how I built Writer.md. What I started off with, who I involved, how I...

00:23:01May 26, 2026

How Content Designers are impacting AI (and vice versa)

Episode 75: How Content Designers are impacting AI (and vice versa) Wow, things are moving fast right now. Some content designers are develo...

00:43:45Mar 17, 2026

Develop tone and voice that stick

Episode 74: Develop tone and voice that stick How do you do tone and voice work in the age of AI? While there are some differences in how I...

00:22:03Feb 13, 2026

Psst, content design is about to have a major moment

Episode 73: Psst, content design is about to have a major moment In 2025’s final episode of Content Rookie, I introduce you to what I have c...

00:23:21Dec 14, 2025

10+ years into a content career - here's what we're doing (and not doing)

Episode 72: 10+ years into a content career Between the three of us, we've spent almost 40 years working in content so in this episode of Co...

00:49:43Sep 4, 2025

How a content design team works - Meet Miro's content designers

Episode 71: How a content design team works - Meet Miro's content designers Welcome to a very special episode of Content Rookie with an enti...

00:47:38Aug 21, 2025

Content Design with care - for users and ourselves

Episode 70: Content Design with care - for users and ourselves In this special episode of Content Rookie I talk to my friend Mario Ferrer ab...

01:00:36Jul 16, 2025

Leading Content Design and a look at the job market

Episode 69: Leading content design and a look at the job market In today's episode, my guest Rachel McConnell and I chat about content desig...

00:38:18Nov 7, 2024

Getting into Content Design and UX writing + Generalists vs Specialists

Episode 68: Getting into Content Design and UX writing + Generalists vs Specialists In today's episode, Andrew Stein shares his journey into...

00:41:47Sep 25, 2024

Don't let Content Design gaslight you

Episode 67: Don't let Content Design gaslight you In today's episode, the brilliant Sara Wachter-Boettcher shares parts of her Lead with Tem...

00:54:26Sep 11, 2024

Get unstuck: Growing content design beyond the trivial

Episode 66: Get unstuck: Growing content design beyond the trivial (online and at work) How many times should we really debate our title, se...

00:40:43Aug 23, 2024

Content design and UX writing tactics that move the needle

Episode 65: Content design and UX writing tactics that move the needle What are some content design and UX writing tactics and processes tha...

00:25:54Jul 2, 2024

Working in a Growth team

Episode 64: Working in a Growth team In today's episode, my guest Senior Product Designer Ademar Rodrigues and I talk about all things worki...

00:25:04May 2, 2024

Can UX Writers manage other designers?

Episode 63: Can UX Writers manage other designers? In today's episode, I speak with Shannon Leahy (Adobe) about her path into Content Design...

00:34:33Mar 12, 2024

Is content design still our dream job?

In today's episode, we have a casual conversation about content design. Iara shares how she started out and we chat about what we love about...

00:28:35Mar 4, 2024

My UX Writing and Content Design focus areas this year

Episode 61: My UX Writing and Content Design focus areas this year I'm focusing on 5 main areas this year in my role as a content design lea...

00:23:07Jan 12, 2024

How to be creative when the world is on fire

Episode 60: How to be creative when the world is on fire Well, I feel like this episode needs no introduction. The world is...strange right...

00:55:54Nov 15, 2023

Get started with information architecture

Episode 59: Get started with information architecture Information architecture can elevate lots of content design and UX writing efforts. Bu...

00:24:24Oct 19, 2023

Am I crazy or am I just context-switching?

Episode 58: Am I crazy or am I just context-switching? Context switching is one of the leading causes of overwhelm and burnout among content...

00:19:35Sep 20, 2023