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A podcast for people who want to learn Content Marketing, Content Strategy and Copywriting. Join Nicole Michaelis and guests to discuss the practice (and art) of all things content.
Episode 75: How Content Designers are impacting AI (and vice versa) Wow, things are moving fast right now. Some content designers are develo...
Episode 74: Develop tone and voice that stick How do you do tone and voice work in the age of AI? While there are some differences in how I...
Episode 73: Psst, content design is about to have a major moment In 2025’s final episode of Content Rookie, I introduce you to what I have c...
Episode 72: 10+ years into a content career Between the three of us, we've spent almost 40 years working in content so in this episode of Co...
Episode 71: How a content design team works - Meet Miro's content designers Welcome to a very special episode of Content Rookie with an enti...
Episode 70: Content Design with care - for users and ourselves In this special episode of Content Rookie I talk to my friend Mario Ferrer ab...
Episode 69: Leading content design and a look at the job market In today's episode, my guest Rachel McConnell and I chat about content desig...
Episode 68: Getting into Content Design and UX writing + Generalists vs Specialists In today's episode, Andrew Stein shares his journey into...
Episode 67: Don't let Content Design gaslight you In today's episode, the brilliant Sara Wachter-Boettcher shares parts of her Lead with Tem...
Episode 66: Get unstuck: Growing content design beyond the trivial (online and at work) How many times should we really debate our title, se...
Episode 65: Content design and UX writing tactics that move the needle What are some content design and UX writing tactics and processes tha...
Episode 64: Working in a Growth team In today's episode, my guest Senior Product Designer Ademar Rodrigues and I talk about all things worki...
Episode 63: Can UX Writers manage other designers? In today's episode, I speak with Shannon Leahy (Adobe) about her path into Content Design...
In today's episode, we have a casual conversation about content design. Iara shares how she started out and we chat about what we love about...
Episode 61: My UX Writing and Content Design focus areas this year I'm focusing on 5 main areas this year in my role as a content design lea...
Episode 60: How to be creative when the world is on fire Well, I feel like this episode needs no introduction. The world is...strange right...
Episode 59: Get started with information architecture Information architecture can elevate lots of content design and UX writing efforts. Bu...
Episode 58: Am I crazy or am I just context-switching? Context switching is one of the leading causes of overwhelm and burnout among content...
Episode 57: Why I no longer believe in Content Design v 2.0 A while ago I wrote an article for UX Collective on the above topic. It went vir...
Episode 56: How poetry, search intent, and social media can make you a better Content Designer In today's episode, guest Dan Porder from IKE...
Episode 55: Getting promoted as a UX Writer In today's episode, my wonderful guest Anjana Menon and I talk all things promotions. How do you...
Episode 54: Freelance writing is hard but worth it In today's episode, freelance writer and business owner Jenn shares how she started out f...
Episode 53: (Content) Design that includes all My guest, Content Accessibility Consultant Lizzie Cass-Maran, and I talk about all things acc...
Episode 52: Upskilling as a UX Writer and going into leadership Let's take the pressure out of learning. In today's episode, I talk about ho...
Episode 51: UX Writing at IKEA and why an AI probably won't steal your job In today's episode, Bilgi Karan (UX Manager at IKEA) talks all th...
Episode 50! I had other plans for the special 50th episode anniversary of Content Rookie but here we are. I was just laid off and am sharing...
Episode 49: What's the ROI of UX Writing? In today's episode, guest Yael Ben-David and I dive into the ROI of UX Writing, why it's important...
Episode 48: How to lead content design and stay sane while juggling different design philosophies In this episode, guest Chelsea Larsson sha...
Episode 47: Writing is designing and Figma ain't that great Tag along as guest Michael Metts and I talk about his book 'Writing is designing...
Episode 46: Misfit? This is why you're great at content. In today's uber-exciting episode of Content Rookie, a punk and a hippie talk all th...
Episode 45: You're underestimating the importance of SEO for UX writing In today's episode, guest Kat from TheKatCopy and I talk about all t...
Episode 44: Running a successful project with a UX writer, designer and researcher In today's episode, guest Jack Garfinkel shares all about...
Episode 43: How to explain what you do as a designer or writer In today's episode, my guest Anders and I get a little philosophical. With bo...
Episode 42: Get over your tone and voice guidelines Tone and voice guidelines, as well as any other writing style guidance, are a big topic...
Episode 41: Junior UX writers! This one is for you. Today's guest has had quite a journey: from working in advertisement in Nigeria to freel...
Episode 40: Freelancing as a content designer or UX writer Running your own business as a content designer/UX writer is certainly empowering...
Episode 39: UX writing compensation, negotiating your salary, and working in tech (EMEA focus) In today's episode, my guest Fran Cantanuso a...
Episode 38: Why you don't need to hire a native English UX writer UX writer or Content designer but not native in English? This shouldn't li...
Episode 37: Career transitioning to UX Writing and building content guidelines from scratch Final episode of the year! Join my guest Aladria...
Episode 36: Content design hacks for your everyday life Content design is awesome! But did you know you can apply it to your everyday life a...
Episode 35: UX Writing, but not in English - how culture shapes writing in different languages In today's episode, my guest Gladys and I tal...
Episode 34: Writing and designing for a neurodivergent audience - and how you can be sneaky about inclusion! In today's episode, my guest Ka...
Episode 33: How UX Writers and UX Designers collaborate - or why you should always keep asking questions Magic happens when UX Designers and...
Episode 32: Burnout and exhaustion while working in content - you're not alone Today's episode is a discussion with two guests, Jane Ruffino...
Episode 31: A/B-testing designs and copy In this episode, I interview Product Designer Anna who works on a Growth team and runs A/B-tests ev...
Episode 30: Your first 90 days on the job as a UX Writer/Content Strategist Are you starting a new job or project as a UX Writer, Content St...
Episode 29: Why everyone wants a Senior UX Writer, negotiating your salary, mentoring and developing your skills It was hard to find a title...
Episode 28: UX Writing and Content Documentation Starting on a new project or new to the Content Design world? Documentation is key to creat...
Episode 27: Breaking into UX Writing, being a Generalist, and why UX Writing salaries are higher Need some practical tips for getting into U...
Episode 26: How to do UX writing without a UX Writer Don't have the budget for a UX Writer, Content Strategist or Content Designer yet? Well...