The Rise of the Fakes (517)

Joe Pulizzi is back from London—and he's got a story that will change how you think about the future of creation. After traveling overseas (yes, to watch the Browns lose again), Joe and his wife attended ABBA Voyage , a virtual concert where lifelike digital avatars of the legendary band perform with a live orchestra. The experience was so real, so emotional, that it sparked a powerful realization: the line between real and fake content has officially disappeared. In this episode, Joe explores: Why audiences no longer care whether content is created by humans or machines How ABBA Voyage and new AI tools from Meta and OpenAI point to a future where creators can "live forever" through data and digital models The profound opportunity this new world presents for independent creators Joe argues that while AI-generated "fakes" are on the rise, nothing can replace a real human who takes ownership of their work, their audience, and their meaning. This episode connects deeply to the message behind Burn the Playbook : In a world where everything is automated, authentic ownership is your unfair advantage. Listen in and ask yourself: Would you rather connect with the reals … or are you ready to embrace the fakes ? 👉 Get my new book Burn the Playbook :

You can listen to The Rise of the Fakes (517) online on Radio and Podcast. Open the player on this page to stream the available audio.

The Rise of the Fakes (517) is an episode from Content Inc with Joe Pulizzi by Joe Pulizzi.

This episode is 05:11 long.

This episode was published on Oct 13, 2025.

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