The Language Strategist

On this episode, we have another visit with Ben Afia, who describes himself as The Language Strategist, with a goal of making companies more human—in their culture, brand and communications. Ben was one of the first to bring attention to tone of voice and now works with companies around the globe. I worked with him more than a decade ago on a tone of voice project and we’ve kept in touch ever since—in fact, he was an early guest on this podcast—on Episodes Three, Twenty Two, and Sixty One. Now we’re 180 episodes in, it’s great to have him back on. We talk about what words have to do with a brand and why they are important, what you can learn about a company’s values from their website, how to get everyone in a company using the same tone, and how to use the right words at the right time. A topic we discussed: Appreciative Inquiry More about Ben: Ben Afia on LinkedIn Ben’s website

You can listen to The Language Strategist online on Radio and Podcast. Open the player on this page to stream the available audio.

The Language Strategist is an episode from Confessions of a Marketer by Mark Reed-Edwards.

This episode is 45:40 long.

This episode was published on Dec 22, 2020.

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