Taking the Silos Out of B2B Marketing

On the latest episode, we have Mike Maynard , managing director of Napier --a B2B PR and marketing agency based in the UK. Mike describes himself as a geek who loves talking about technology. We learn about his background and the path he took from engineer to marketer and then from in-house to agency. We also dig into the shift from siloed marketing to organizing around content development and content distribution, and why marketers often fail to get the ROI they expect from tools like marketing automation. Plus we have a discussion about account-based marketing fails and what it’s been like communicating with people during COVID-19. A fun chat with Mike.

You can listen to Taking the Silos Out of B2B Marketing online on Radio and Podcast. Open the player on this page to stream the available audio.

Taking the Silos Out of B2B Marketing is an episode from Confessions of a Marketer by Mark Reed-Edwards.

This episode is 27:28 long.

This episode was published on Dec 8, 2020.

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