Making the Most of Podcast Content

On this episode, we welcome Jaclyn Schiff , founder of PodReacher , a “done-for-you” service that transforms podcast episodes into high-quality articles. Before starting PodReacher, Jaclyn worked as a journalist for leading healthcare publications in Washington, D.C. and Chicago and also served as director of communication for a global health research association. We dig into what PodReacher is all about, how podcasting fits into an overall content marketing strategy, how people should look at the content they produce in a podcast, the role of show notes, and repurposing episodes into articles and blog posts. We also get a glimpse into the future of podcasting. A few things we discussed: Brandon Huffard : SEO for the rest of us Podboxer The podcast episode that PodReacher worked on for me: Video in Marketing As I look at my paltry show notes, it’s clear Jaclyn’s service is superior to anything I can do.

You can listen to Making the Most of Podcast Content online on Radio and Podcast. Open the player on this page to stream the available audio.

Making the Most of Podcast Content is an episode from Confessions of a Marketer by Mark Reed-Edwards.

This episode is 34:31 long.

This episode was published on Dec 15, 2020.

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