Growth Marketing in the COVID Era

On the latest episode, we have the founder of Right Side Up , Tyler Elliston , in for a discussion about growth marketing in the COVID era. Right Side Up is a collective of growth marketing specialists that have helped 200+ venture-backed tech companies hit their goals. They’ve worked with names such as Stitch Fix, DoorDash, Calm, Roman, Segment, Crunchbase, Faire, Wealthfront, Zenefits, and many earlier stage companies. We get a glimpse into Tyler’s background and what it’s been like working during COVID-19 (he and his family all got it and have recovered, which I was relieved to hear). We also dig into shifting product/market fit on a dime (we’ve all had to shift a bit this year, but some have shifted further and faster than others). Plus, we take a look into the future. This was a great, optimistic chat with a growth marketer of the highest order. Have fun!

You can listen to Growth Marketing in the COVID Era online on Radio and Podcast. Open the player on this page to stream the available audio.

Growth Marketing in the COVID Era is an episode from Confessions of a Marketer by Mark Reed-Edwards.

This episode is 19:49 long.

This episode was published on Dec 1, 2020.

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