#8 Clip: The Birth Of The OkCupid Blog

Collective Wisdom For Tech Startups by Collective Wisdom

Nov 29, 201500:01:30Technology

In the early days of OKCupid, co-founder Sam Yagan tried to get reporters to write about his company. When they balked, he cut out the middleman, and developed a data-driven content marketing strategy that had the compan...

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