Mike Coffey: How One Small Business Owner Used Bitcoin to Transform His Company

What happens when you give 130 employees a $30,000 bonus... and they forget they got it? That's exactly what pushed Mike Coffey, CEO of BlueCotton, to do something radical: pay employees in Bitcoin. Mike runs a 130-person custom apparel company in Bowling Green, Kentucky — and he's quietly turning his small business into a Bitcoin case study. In this episode, we dig into why he made the switch, how it's impacting his employees' financial futures, what it's done for his bottom line, and why Bitcoin is the only bonus people actually remember. If you're a business owner wondering whether Bitcoin is right for your company — this is the episode that will change your mind. ---- Order Natalie's new book "Bitcoin is For Everyone," a simple introduction to Bitcoin and what's broken in our current financial system: --- Coin Stories is powered by Gemini. Invest as you spend with the Gemini Credit Card. Earn up to 4% back in sats on everyday purchases like gas and groceries. Sign up today ---- Ledn is the global leader in Bitcoin-backed loans, issuing over $9 billion in loans since 2018, and they were the first to offer proof of reserves. With Ledn, you get custody loans, no credit checks, no monthly payments, and more. Get .25% off your first loan, learn more at ---- Earn passive Bitcoin income with industry-leading uptime, renewable energy, ideal climate, expert support, and one month of free hosting when you join Abundant Mines at ---- Natalie's Bitcoin Product Partners: For easy, low-cost, instant Bitcoin payments, I use Speed Lightning Wallet. Play Bitcoin trivia and win up to 1 million sats! Download and use promo code COINSTORIES10 for 5,000 free sats: Block's Bitkey Cold Storage Wallet was named to TIME's prestigious Best Inventions of 2024 in the category of Privacy & Security. Get 20% off using code STORIES at Master your Bitcoin self-custody with 1-on-1 help and gain peace of mind with the help of The Bitcoin Way: With BitcoinIRA, you can invest in bitcoin 24/7 inside a tax-advantaged IRA. Choose a Traditional IRA to defer taxes, or a Roth IRA for tax-free withdrawals later. Take control of your future with BitcoinIRA: Natalie's Upcoming Events: Bitcoin 2026 will be here before you know it. Get 10% off Early Bird passes using the code HODL: Join us for the biggest Bitcoin conference in Europe at BTC Prague this June 10-13 with a keynote from Michael Saylor, Code HODL for discounted passes: Extra Services to Consider: Protect yourself from SIM Swaps that can hack your accounts and steal your Bitcoin. Join America's most secure mobile service, trusted by CEOs, VIPs and top corporations: Ditch your fiat health insurance like I did four years ago! Join me at CrowdHealth: ---- This podcast is for educational purposes and should not be construed as official investment advice. ---- VALUE FOR VALUE — SUPPORT NATALIE'S SHOWS Strike ID Cash App $CoinStories

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Mike Coffey: How One Small Business Owner Used Bitcoin to Transform His Company is an episode from Coin Stories by Natalie Brunell.

This episode is 25:59 long.

This episode was published on Mar 24, 2026.

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