[Ep569] Game Devs Talk About Steam Tags For an Hour

In episode 569 of 'Coffee with Butterscotch,' the brothers dig into how Steam tags actually drive discoverability for indie games, and what tools like GameDiscover.co reveal about whether the right players are finding your game. The conversation turns on a deceptively simple question: not what your game is, but who it's actually for. Support How Many Dudes! Official Website: Trailer Teaser: Steam Wishlist: 00:00 Cold Open 00:36 Introduction and Welcome 01:58 Understanding Steam Tags and Discoverability 04:55 The Importance of Accurate Tagging 07:58 Identifying Target Audiences 10:43 Navigating Game Genres and Expectations 13:54 The Challenge of Marketing Complex Games 16:59 Using Data to Inform Tagging Strategies 23:45 Defining Game Genres and Tags 25:58 Balancing Primary and Secondary Game Features 29:19 The Complexity of Game Genres 31:33 The Evolution of Game Genres and Language 34:12 Platform-Specific Audience Differences 38:09 Refining Game Tags for Better Audience Reach 45:46 The Challenge of Game Development and Audience Understanding 50:57 Adjusting Game Pricing and Expectations 57:33 The Role of Randomness in Success To stay up to date with all of our buttery goodness

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[Ep569] Game Devs Talk About Steam Tags For an Hour is an episode from Coffee with Butterscotch: A Game Dev Comedy Podcast by Butterscotch Shenanigans.

This episode is 63:11 long.

This episode was published on Apr 22, 2026.

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