S7E40 How I Turned AI Into My $40,000/Month Sales Director
I used to pay my sales directors $40,000 to $100,000 a month to run my sales teams. Now that position doesn't exist. Claude is my sales dire...
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Clients on Demand
Clients on Demand with Russ Ruffino teaches coaches, service providers, and thought-leaders how to attract the right clients, at the right price, anytime they want. We’re here to answer one...
Episodes
20 of 339 episodes
S7E39 How to Keep Coaching Clients Who Stay for Years (Not Months)
Everyone's focused on how to get more clients. Almost nobody's talking about how to make more money from the clients you already have. Some...
S7E38 I Tested 50 AI Tools for High Ticket Coaches — These 5 Actually Work
We tested over 50 AI tools in my business in the last 6 months. We went a little nuts. Only five actually proved useful. In this episode, I...
S7E46 How to Increase Show Rates: The System That Gets Sales Calls to Show Up
After doing over 100,000 sales calls, the biggest pain by far is no-shows. You work hard, run ads, get the call booked — and they flake. In...
S7E45 The High-Ticket Coaching Advice Everyone Follows Is Keeping You Stuck - Do This in 2026
Everyone in the coaching space is lying to you. Four lies in particular — and if you believe them, it's game over for your business. In this...
S7E45 Inside a Boring 1M/Month Sales Funnel (for Coaches)
Today I'm taking you inside the boring sales funnel that took my company past a million dollars a month and well into nine figures in cash c...
S7E44 How to Reactivate a Dead Email List (For Coaches)
Today I'm showing you how to take an email list that's been sitting dead for months — even years — and bring it back to life this week. Thre...
S7E43 If You're Stuck Below 1M per Month in Your Coaching Business It's One of These 4 Things
If your business is stuck below a million dollars a month — whether you're at 10K, 100K, or 700K — the reason is one of four things. In this...
S7E42 How I Trained an AI to Write Exactly Like Me
I've got Claude writing copy so good it puts 99% of human copywriters to shame. And I say that as someone whose copy has generated over $100...
S7E41 How to Get High-Ticket Clients Without Ads, Social Media, or Email List
Today I'm giving you the exact launch plan we give our clients to enroll their next 5 to 10 high-ticket clients without spending a dime on a...
S7E40 These 2 Emails Have Made Me Millions (Yours to Swipe)
Today I'm giving you the two emails that have made my company millions of dollars — word for word — so you can send them to your list this w...
S7E39 How I Use AI to Run a $100M Online Coaching Company in 20 Hours a Week
I run a $100 million company in about 20 hours a week. I just got back from a few weeks in Europe with my family where I worked a fraction o...
S7E38 What I Learned From $20 Million in Ad Spend
In the past 12 months, I've watched more eight-figure coaches turn off their ads and close up shop than ever before. Meta's Andromeda update...
S7E37 Getting Coaching Clients is Hard... Without THIS
If you're a coach or expert, you probably think your biggest problem is client attraction. It's not. You have a trust problem. And you're le...
S7E36 $100M of Service Business Knowledge in Just 20 Minutes
A lot of coaches are about to get wiped out by AI — and most of them don't even see it coming. But here's what they're missing: AI is about...
S7E35 99% Of Service Businesses Will Fail… But THIS One Always Wins
99% of coaching businesses are going to fail this year. Not because the people running them aren't smart — most of them are more skilled tha...
S7E34 The Psychology Of Dream Service Clients (It's a Formula)
Your nightmare clients — the ones who drain your energy, question your pricing, and don't do the work — you created them. And I can prove it...
S7E33 Less Content, More Clients
Every marketing guru is telling you to post more content, be on five platforms, go live every day. I'm telling you the opposite. After $100M...
S7E32 Why the Simplest Business Model I've Ever Built Made Over $100 Million
Every year I watch coaches blow $50K-$100K chasing the latest funnel, the latest platform, the latest guru's secret strategy. And every year...
S7E31 Every Way I use AI In Just 22 Minutes
90% of people using AI right now are buying a Ferrari and driving it to the mailbox. They type "write me an Instagram caption" and they're s...