#40 - Market Entry 2 - Trade Shows, Lower Tier Cities and Online - Matt McKenzie (Bright Food Asia)

On this episode, the second part of our market entry mini-series, we discuss where to launch your product in China. Once again joined by China product expert Matthew McKenzie, we discuss the prominent trade shows that occur across China and how a company can best prepare themselves prior to exhibiting. We also look at the opportunities of lower trier regional cities, taking the initial steps via e-commerce channels and leveraging daigous to sell your product on their behalf. ‘This Activity received funding from Austrade as part of the Free Trade Agreement Market Entry Grant Program’ ‘The views expressed herein are not necessarily the views of the Commonwealth of Australia, and the Commonwealth does not accept responsibility for any information or advise contained herein’

You can listen to #40 - Market Entry 2 - Trade Shows, Lower Tier Cities and Online - Matt McKenzie (Bright Food Asia) online on Radio and Podcast. Open the player on this page to stream the available audio.

#40 - Market Entry 2 - Trade Shows, Lower Tier Cities and Online - Matt McKenzie (Bright Food Asia) is an episode from China Path Podcast by ACBC.

This episode is 00:25:59 long.

This episode was published on Jul 23, 2019.

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