What is WeChat at Work? (Part 2)
Second and final part of our WeChat at Work series, where Andrew from Grata.co takes us on a deep dive of all the new updates to the "WeChat...
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China Digital Marketing Podcast
This is a show where local China-based experts give practical advice on how to promote your business online in China.
Episodes
15 episodesWhat is WeChat at Work?
Today, Andrew from Grata.co takes us on a deep dive of all the new updates to the "WeChat at Work" platform, formerly known as "WeChat Enter...
After all, maybe WeChat Mini-Programs aren't crap!
I have long been a critic of WeChat mini-programs. In this podcast, I provide a more positive take on the future of WeChat mini-programs, an...
What is the Real Cost of Influencer Marketing in China?
Today we welcome Elijah Whaley, CMO of the influencer platform PARKLU. Elijah shares with us about the cost of influencer marketing, strateg...
The WeChatpreneur: building simple, customer-focused businesses on WeChat
WeChatrepreneur Mikey Chee shares his story building a simple, customer-focused business on WeChat, crossborder brand management for celebri...
Case Studies in Gamification to Maximize Engagement
Rachel, co-founder of Lihaoma, talks with Andrew about how their startup is working with brands in order to increase engagement and conversi...
How Maijin is using free bikes to help companies reach Chinese students
In this episode of the China Digital marketing podcast, Andrew interviews Rodrigo, the CEO of Maijin. Maijin is helping companies reach stud...
What is a WeChat store and how to create one?
What is a WeChat store exactly? How to create one? Can you create one if your company is not registered in China? What are the limitations o...
How to build chatbots that actually work? (guest: DC from RIKAI Labs)
Today, Andrew from Grata and our guest DC from RIKAI Labs take us beyond the Chatbot hype: what does it take to create chatbots which have a...
How to choose between WeChat Subscription & Service accounts?
WeChat Official Accounts have two main types used for marketing: WeChat Subscription Accounts and WeChat Service Accounts. In this episode,...
7 rules of Key Opinion Leaders marketing in China (guest: Kim Leitzes from ParkLu.com)
For this episode, we're thrilled to welcome Kim Leitzes from Key Opinion Leaders platform Parklu.com. Together with Kim, we talk about 7 rul...
How to improve user engagement with WeChat automated answers?
From the most simple welcome message to complex API integrations, how to improve user engagement with WeChat automated answers? When should...
5 case studies of companies that are CRUSHING it on WeChat
WeChat has been much hyped for its integration of e-commerce and payments inside the APP. Are some brands successfully leveraging WeChat for...
5 things to know about WeChat Official Accounts
Today we discuss WeChat Official Accounts. What are their functions? What are the different types of accounts? What is the difference betwee...
5 Platforms You Must Use To Promote Your Brand In China
Today, we walk you through 5 platforms you must use to promote your brand in China, from WeChat to Zhihu.com (the Quora of China).