Ep. 124: Business Leadership in China with Elijah Whaley

About Elijah Whaley: Elijah Whaley has over two decades of experience as a content producer and marketer, with eight years focused on KOL marketing in China. Until acquisition in 2020, Elijah was the CMO of PARKLU. Elijah is now the VP of Marketing APAC at Launchmetrics. Elijah was also the Co-founder of one of China’s top-ranking beauty KOL, Melilim Fu. Episode Content: I have admired PARKLU for their ability to simplify the complex world of China marketing, and I have admired Elijah for giving out all the most valuable industry secrets to everyone who is willing to listen. No wonder PARKLU has become the go-to-platform for most foreign luxury fashion & cosmetics brands, and Elijah got featured in the New York Times, Vanity Fair, Vogue Business and many other valuable publications for his exclusive knowledge and understanding of Chinese consumers. We have known each other for some time, but only got to meet last year - and found out that we have a similar perception on the value a business should create for the clients, yet work in a very different capacity [LITAO works on building a B2B network and sales, while Elijah helps brands sell to B2C network online]. I promise our conversation is going to be very interesting for anyone thinking about China!

You can listen to Ep. 124: Business Leadership in China with Elijah Whaley online on Radio and Podcast. Open the player on this page to stream the available audio.

Ep. 124: Business Leadership in China with Elijah Whaley is an episode from China Business Cast by Jons Slemmer.

This episode is 00:49:36 long.

This episode was published on Sep 25, 2021.

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