Democratizing Public Relations with Rebecca Cafiero

In this episode, they chat about: why visibility still matters for purpose-driven businesses the unfair access gap in traditional PR how DIY PR evolved into a scalable tech solution what makes Pitch Well different from a simple AI copy tool how the platform helps you pitch podcasts, media, and publications turning one thought leadership idea into PR + content assets affordable access to journalist and podcast databases gamifying outreach so PR becomes consistent and sustainable the Pitch for Good initiative offering free access to nonprofits a special 7-day trial for listeners Resources + Links: Learn more about Rebecca and her work at Start your visibility journey with PitchWell at Use code REBECCA7 for a 7-day trial (for non-nonprofits). Follow Rebecca on Social Media: Instagram | @rebeccacafiero LinkedIn | Rebecca Cafiero Grow your brand, income, and impact! Learn more on our website ellyandnoracreative.com Connect with Sara on Instagram | @sarachamberscreative @ellyandnoracreative For show notes, resources, and more, visit Chicks Who Give a Hoot Follow along with the podcast on Instagram | @chickswhogiveahoot Get a Free Brand Audit → Show Notes: In this episode of the Chicks Who Give a Hoot podcast, Sara Chambers welcomes mentor Rebecca Cafiero to discuss PR and why visibility matters for purpose-driven businesses. Rebecca shares her background in journalism, sales, and PR and explains PitchWell, a SaaS "visibility operating system" that uses AI plus built-in processes to help users create pitches in their voice, match with relevant podcasts, and manage outreach without needing PR expertise. The platform includes access to a large contact database (3.8 million podcasts and nearly 10,000 media contacts, with more being added) and is designed to be used in about an hour a week for $97/month. They also highlight Pitch for Good, providing free access for verified nonprofits and veterans, plus live weekly and monthly trainings. A 7-day trial code "REBECCA7" is offered for non-nonprofits. Rebecca Cafiero is a strategic communications expert, media contributor, and founder of a global PR and visibility firm. She helps entrepreneurs, executives, and thought leaders amplify their message through high-impact media placements and authority-building strategies. With a background in international business and years of experience working with global brands and founders, Rebecca is known for blending sharp positioning with authentic storytelling to elevate influence and credibility. 00:00 Welcome to the Show 01:18 Meet Rebecca Cafiero 01:47 Rebecca's Background and Values 02:38 Why PitchWell Exists 04:31 PitchWell Platform Walkthrough 06:29 Contacts Database and Daily PR 08:10 Pitch for Good Free Access 09:35 Trial Code and Final Wrap

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Democratizing Public Relations with Rebecca Cafiero is an episode from Chicks Who Give a Hoot by Sara Chambers.

This episode is 10:59 long.

This episode was published on Mar 4, 2026.

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