Unwrapping Hipster Chocolate (Rerun)

In 2007, two Iowa-born brothers launched an artisanal chocolate company, Mast Brothers, out of an apartment in Williamsburg, Brooklyn—the hipster heart of the growing farm-to-table movement. Mast quickly became a well-known operation, partly because their focus was on creating quality chocolate that only required two ingredients: cocoa beans and sugar. And these speciality bars—hand wrapped in expensive, beautifully designed paper—boasted a $10 price tag. It was something people were willing to spend for a product that also came with a compelling origin story. But that all changed when customers started to question the narrative of what they had been sold. A Somethin’ Else & Sony Music Entertainment production. Find more great podcasts from Sony Music Entertainment at sonymusic.com/podcasts To bring your brand to life in this podcast, email podcastadsales@sonymusic.com Learn more about your ad choices. Visit podcastchoices.com/adchoices

You can listen to Unwrapping Hipster Chocolate (Rerun) online on Radio and Podcast. Open the player on this page to stream the available audio.

Unwrapping Hipster Chocolate (Rerun) is an episode from Cheat! by Sony Music.

This episode is 35:05 long.

This episode was published on Dec 27, 2022.

Yes. Use the heart button on the episode page to add it to your favorite episodes list.

Yes. This page shows related episodes from Cheat! when more episodes are available from the podcast feed.