Uniting Corporate Social Impact & Peer-to-Peer Fundraising

At many nonprofits, corporate partnerships and peer-to-peer (P2P) fundraising programs live on separate teams with different goals and often competing priorities. But there's a clear connection between the two. Not only can a peer-to-peer fundraising program serve as an entry point for a new corporate partner, but it can also be a great way to deepen relationships with existing corporate partners through employee engagement. Similarly, adding a cause marketing campaign or other social impact initiative can amplify a P2P sponsor’s impact. At their core, corporate social impact campaigns and P2P programs empower champions to ask for donations, volunteer and build awareness on behalf of the nonprofit. Plus, when you leverage the two initiatives in tandem, a true win-win-win partnership can be created for all involved. In this episode, EFG’s Alli Murphy and the Peer-to-Peer Professional Forum’s Marcie Maxwell are joined by Robyn Raphael, Director of Corporate Partnerships for St. Baldrick’s Foundation and Amanda Palm, Director of Communications & Partnerships at Sport Clips . The trio discusses how St. Baldrick’s signature P2P head-shaving events led to a natural partnership between the childhood cancer charity and the sports-themed hair care franchise and its stylists. In today’s episode, we’ll explore: How peer-to-peer fundraising can serve as a platform for employee engagement What it takes to create & sustain a mutually beneficial partnership The importance of listening and trust in a nonprofit-corporate partnership How Robyn and Amanda built a strong relationship and how they work together to grow their organizations Elevate Your Social Impact Check out our annual conference! Sign up for Engage for Good's newsletter Check out past podcast episodes Access free resources Check out our monthly webinars Let Alli know what you think of the show! (00:04) - Welcome to Engage for Good (00:58) - Worlds Collide! Corporate Social Impact + P2P (02:26) - Introdicing Amanda Palm and Robynand Kent (07:32) - Shaving for Purpose (11:14) - The Right Fit Partner (15:46) - Sustaining through the Pandemic (20:22) - The Partnership Grows (22:55) - Questions of Labor and Retention (31:36) - Trust & Tips (38:42) - Learn More

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Uniting Corporate Social Impact & Peer-to-Peer Fundraising is an episode from Cause Talk Radio: The Cause Marketing Podcast by TruStory FM.

This episode is 41:00 long.

This episode was published on Sep 12, 2023.

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