S10.E8. Mat Deurden. How to Become a Transformer?

Have you ever thought about whether for an experience to be memorable does it have to always be extraordinary or is ordinary also an option? This is one of the rabbit holes we visit together with our guest Mat Deurden, an Associate Professor of Experience Design and Management in the Marriott School of Business at Brigham Young University. We unpack a transformative process as tripping over the truth you never realized. We discuss the difference between a transformation that is a small “t” versus capital “T” transformation, dig into the role of storytelling in the process of transformation, and much more. LINKS “ Designing Experiences ” by J. Robert Rossman, Mathew D. Duerden “ Orbiting the giant hairball ” by Gordon Mackenzie “ Think Again ” by Adam Grant “ Wonder switch ” by Harris III “ The power of moments ” by Chip Heath, Dan Heath “ Invisible Women ” by Caroline Criado Perez

You can listen to S10.E8. Mat Deurden. How to Become a Transformer? online on Radio and Podcast. Open the player on this page to stream the available audio.

S10.E8. Mat Deurden. How to Become a Transformer? is an episode from Catching the Next Wave by Aga Szóstek, Łukasz Szóstek.

This episode is 01:02:40 long.

This episode was published on Nov 11, 2021.

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