Why Caribbean Media Must Organize, Monetize, And Own Its Platforms

Send us Fan Mail If you’ve ever wondered why Caribbean-American media still rents space on other people’s platforms, this conversation goes straight to the root: ownership, organization, and the business engine behind our stories. In this special episode in partnership with WhereItzAt Magazine , I sit down with two veteran publishers - Clive Williams of Where It’s At Magazine and Herman Hall of Everybody’s Magazine; to map what it takes to build power: an association with teeth, a revenue model that outlasts trends, and alliances that turn small outlets into a market force. We dig into the tough stuff too: why advertisers often ignore Caribbean audiences, how tourist boards spend outside the community, and what data and collaboration it takes to win budgets back. Real stories from missed chances to buy stations to the WLIB legacy reveal how fragmentation costs us and how shared platforms can change the math. Call it a blueprint for the next wave: set clear priorities, package real audience insights, and pool resources like other communities do. If we want equity and visibility, we need leverage media kits with proof, sales teams that go to market together, and partnerships that protect voice while scaling reach. By the end, you’ll see a path from consumer to producer, from renting attention to owning distribution.

You can listen to Why Caribbean Media Must Organize, Monetize, And Own Its Platforms online on Radio and Podcast. Open the player on this page to stream the available audio.

Why Caribbean Media Must Organize, Monetize, And Own Its Platforms is an episode from Carry On Friends The Caribbean American Podcast by Kerry-Ann Reid-Brown.

This episode is 49:45 long.

This episode was published on Nov 25, 2025.

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