014: Digital Marketing for Small Business

On today's episode, fellow Camp Tech colleague Tara Wilkins and I discuss digital marketing for small businesses. Since small businesses are often operating on a shoestring marketing budget, Tara talks about techniques and strategies to increase brand awareness without breaking the bank. We also get into ways the success of a marketing campaign can be measured. Tara got her start in fashion, but became a volunteer at Camp Tech in order to pivot her career towards digital marketing. Her plan worked and now she is Camp Tech's Marketing and Admin Manager. Tara also teaches a course about digital marketing on a tight budget. During this podcast, she shares her learned expertise about marketing strategies. This is a great episode, especially if you are a small business owner looking for marketing tips and tricks. Episode Highlights: Tara's professional journey The marketing challenges small businesses face The importance of having a plan What a small business marketing plan might look like How to measure the effectiveness of a marketing strategy Creating brand awareness When to hire a professional Resources: Hover (use promo code CampTechPodcast to get 10% off your first order) Follow Tara on Twitter Follow Camp Tech on Twitter Follow Avery on Twitter Brock Murray's Camp Tech podcast episode Feedly.com Smartinsight.com Traction book by Gabriel Weinberg and Justin Mares Email us your questions for a future episode! Send them to avery@camptech.ca

You can listen to 014: Digital Marketing for Small Business online on Radio and Podcast. Open the player on this page to stream the available audio.

014: Digital Marketing for Small Business is an episode from Camp Tech Podcast with Avery Swartz by Avery Swartz.

This episode is 28:39 long.

This episode was published on Nov 7, 2016.

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