010: Writing Killer Web Content with Spencer Callaghan

On today's episode I get a chance to speak with Spencer Callaghan, a writer and digital content strategist. He lets me know what makes killer web content and how others can create exciting material for their organization's websites and digital presence. Spencer Callaghan is an Account Director for Thornley Fallis, an integrated communications agency which helps their clients with PR, web content, and social media management. Having worked on accounts for an array of for and non-profit organizations, Spencer has some great insights to offer in terms of creating and maintaining awesome web content. Episode Highlights: Writing for the web Appealing to both humans and SEO Measuring the appeal of your content Whether to outsource or self-produce content Niche marketing Web content mistakes Crafting your message Who creates great content Resources: Spencer on Twitter Camp Tech on Twitter Avery on Twitter Thornley Fallis Spencer's Blog on Yummy Mummy Club MailChimp Buffer GoPro

You can listen to 010: Writing Killer Web Content with Spencer Callaghan online on Radio and Podcast. Open the player on this page to stream the available audio.

010: Writing Killer Web Content with Spencer Callaghan is an episode from Camp Tech Podcast with Avery Swartz by Avery Swartz.

This episode is 39:14 long.

This episode was published on Sep 12, 2016.

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