008: Remarketing Digital Ads with Brock Murray

Today, my guest is Brock Murray, co-founder of seoplus+, a digital marketing agency. Together, we discuss remarketing (or retargeting), which is the ability to target your site visitors via ads after they have left your site. Brock got his start in high school where he created online games using PHP. His continued interest in programming and graphic design, led him to create websites for family and friends. From there, he went on to co-found seoplus+. Brock exhibits his expertise and explains not only how remarketing works, but also how you can make it work for your business. Episode Highlights: How the technology behind remarketing works Where to get started with remarketing The cost of clicks or impressions Which platforms are available Different ways to remarket The importance of cookies and ad-blockers Image ads Frequency capping Setting up conversion tracking with Google Analytics Resources: seoplus+ website seoplus+ on Twitter Brock on Twitter Camp Tech on Twitter Avery on Twitter Geek vs Nerd infographic Remarketing through Google AdWords Remarketing through Facebook AdRoll Google Analytics Conversion Tracking with Google AdWords and Analytics 7 Retargeting Case Studies That'll Boost Your Current Campaigns Remarketing Tips from a Paid Ads Expert

You can listen to 008: Remarketing Digital Ads with Brock Murray online on Radio and Podcast. Open the player on this page to stream the available audio.

008: Remarketing Digital Ads with Brock Murray is an episode from Camp Tech Podcast with Avery Swartz by Avery Swartz.

This episode is 25:02 long.

This episode was published on Aug 15, 2016.

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