284: How Skimpies Went Viral: Bette Bentley's Unexpected Genius

Send us Fan Mail In this episode of Call Me CEO, Camille sits down with Bette Bentley — former comedy writer, mom of two, and the founder behind Skimpies: the TikTok-viral underwear alternative shaking up the women’s basics category. Bette shares how a real-life frustration (yes, panty lines and uncomfortable underwear!) inspired her to create an entirely new product category. Since launching last fall, Skimpies has gone viral on TikTok, landed in Marshalls & TJ Maxx, and gained traction with Hollywood wardrobe teams including on Marvel productions. This conversation is packed with humor, candor, and real-life grit as Bette opens up about entrepreneurship, mothering through big dreams, building a brand from scratch, and trusting your wild ideas — even the ones you’re afraid might sound “weird.” What We Cover: The moment Bette knew she had to create Skimpies How comedy writing prepared her for entrepreneurship What building a never-before-seen product category really looks like The power of unfiltered storytelling on TikTok How Skimpies landed in national retail stores within its first year The surreal moment Hollywood wardrobe teams started calling Reinventing yourself as a mom and business owner Grit, failures, and the messy middle of creating something new What’s next for Skimpies and for Bette’s journey Connect with Bette: TikTok & Instagram: @skimpiesbrand Website: Skimpies ( Connect with Camille: Visit Listen to more episodes of Call Me CEO Join the waitlist for The CEO Mindset™: Systems & Flow for the Modern Mompreneur

You can listen to 284: How Skimpies Went Viral: Bette Bentley's Unexpected Genius online on Radio and Podcast. Open the player on this page to stream the available audio.

284: How Skimpies Went Viral: Bette Bentley's Unexpected Genius is an episode from Call Me CEO by Camille Walker.

This episode is 52:41 long.

This episode was published on Jan 27, 2026.

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