Calzone and Evaluation - CafeSoCo Ep. 503
Evaluation and measurement is not just for the commercial sector, its place is firmly cemented in the not-for-profit sectors as well. Brian...
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CafeSoCo
Social Media and Content Marketing discussed over a cuppa. Talking to influencers, industry leaders and regular people about the new age of communications.
Episodes
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Roland Hiding Behind a Tree, IABC and Market Research - CafeSoCo Ep. 502
Roland Pajares from NRG Research Group joined Dan to talk about ethics, research and his dedication to IABC. Listen as to why he was hiding...
Kelsie Fraser talks cops and comms - CafeSoCo Ep. 501
How does a police service communicate during quiet periods, active situations and ongoing community building? Kelsie Fraser from the Saskato...
Poorly targeted Commercials - CafeSoCo Bitesize Ep. 5
Traditional media only knows a bell-curve of an audience profile. Digital channels deliver more precise insights. Stop audiences turning off...
Live Streaming Tips - CafeSoCo Bitesize Ep.4
Don't ruin a good Facebook Live or Zoom session by tripping over basic best practice. Do you need a live stream at all? In just 4 minutes yo...
Google Plus is Dead - CafeSoCo Bitesize Ep. 3
Ben Borne, 2018-2019 President of IABC Saskatoon joins Dan to consider what went wrong with Google+. From public perception to coming back f...
Podcast Hosting Options - CafeSoCo Bitesize Ep.2
With so many options around podcasting, hosting can be overwhelming. Should you use Libsyn, Anchor, Audioboom, Soundcloud or something else?...
Free audio tools - CafeSoCo Bitesize Ep.1
123apps.com is an amazing free site with tools to help you produce video and audio. A straightforward interface with lots of functions for t...
Transformation in Media - CafeSoCo Ep. 407
During Transform 2018, Dan had the opportunity to present. Instead of producing handouts or a downloadable deck, he created this podcast. Fr...
Zef Zan talks about streaming and virtual conferences. CafeSoCo Ep. 406
Zef Zan talks about live streaming and virtual conferences. How online video is a perfect format for her and her community. -- CafeSoCo than...
How Communications Can Save Lives - CafeSoCo Ep. 405
Richard Kies speaks to #CafeSoCo about his time with the Canadian Red Cross and how they used communications. -- CafeSoCo thanks to Martin C...
Catherine Ducharme talks Recruitment on CafeSoCo Ep. 404
Catherine Ducharme from Smart, Savvy + Associates talks about the world of recruitment, IABC and communications. CafeSoCo Ep 404. -- CafeSoC...
How to market a sports team in the 21st Century - CafeSoCo Ep. 403
Tyler Wawryk from Saskatoon Blades Hockey Club joins Dan on CafeSoCo thanks to Martin Charlton Communications to discuss a year in the life...
Rob Simms discusses the roles of CTO / CMO / CIO - CafeSoCo Ep. 402
Rob Simms joins CafeSoCo to discuss the world of the Chief Marketing Officer and how they use technology. We also discusss how he marketed /...
Grow with Brand Storytelling - CafeSoCo Ep. 401
The Importance of Brand Storytelling. Learn from Gair Maxwell as he discusses the difference between direct marketing and brand marketing. C...
McDonald’s Twitter Hacked. Five ways to protect your reputation. CafeSoCo Ep. 308
Five ways to protect your reputation. Whether an account is hacked or not, what should brands do to protect themselves when it comes to soci...
Augmented and Virtual Reality - From Comms to Training - CafeSoCo Ep. 307
Dwayne Melcher joins Dan to discuss the opportunities surrounding augmented reality and virtual reality. How safety training had been revolu...
Live Video Streaming - Here to say or passing fad? CafeSoCo Tips Ep. 306
Don't use live video streaming if you don't have a reason to. The strategy must justify the tactics.
Where should I distribute my video? CafeSoCo Tips Ep. 305
What are your options for distributing a video once it has been produced?
How the ‘About Us’ section of your website may affect your growth. CafeSoCo Tips - Ep. 304
How the 'About Us' section of your website could limit your growth. CafeSoCo Ep. 304 Too many times being dull and generic will have a negat...