Storytelling your way into anything : Ep.12

There's good reason why storytelling is an obsession of the creative class. More than a marketing buzzword, this narrative tool has the power to open hearts, minds and wallets… and it helped get a 3D printer into space . In this episode, learn h ow to tell your story in ways that make people give a s*** (and why you should try sci-fi on the c-suite). Featuring sound maestro and composer at Man Made Music Joel Beckerman and behavioural scientist-turned-Executive Director of Lowe's Innovation Labs Kyle Nel.

You can listen to Storytelling your way into anything : Ep.12 online on Radio and Podcast. Open the player on this page to stream the available audio.

Storytelling your way into anything : Ep.12 is an episode from C2 Podcast : Commerce meets creativity by Elodie Gagnon.

This episode is 22:48 long.

This episode was published on May 1, 2018.

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