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Under Armour's Attack on Nike Sweat Equity 1
It’s 1995 and college football player Kevin Plank is frustrated with the way the cotton t-shirt he wears under his pads gets drenched with sweat. He begins designing a t-shirt made from a different kind of material - one...
About This Episode
Under Armour's Attack on Nike Sweat Equity 1 is an episode from Business Wars by Audible. It’s 1995 and college football player Kevin Plank is frustrated with the way the cotton t-shirt he wears under his pads gets drenched with sweat. He b...
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Published Mar 18, 2026, 00:43:43 long, audio available.
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