Under Armour's Attack on Nike Dropping the Ball 2

It’s 2014 and Under Armour is getting increasingly aggressive as it takes on Nike, buying fitness apps and signing record-breaking endorsement deals. But they face a major setback when one of their biggest retail partners goes bankrupt. To recoup the lost revenue, Under Armour makes a risky deal. And as the company scrambles to keep up with the rise of ecommerce and athleisure, they face a daunting question: are they losing sight of what made them great? Audible subscribers can listen to all episodes of Business Wars ad-free right now. Join Audible today by downloading the Audible app. See Privacy Policy at and California Privacy Notice at .

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Under Armour's Attack on Nike Dropping the Ball 2 is an episode from Business Wars by Audible.

This episode is 00:45:14 long.

This episode was published on Mar 25, 2026.

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