Gatorade Sweats the Competition Be Like Mike 2

It’s the early 1970s, and Gatorade isn’t just the leader in sports hydration — it is sports hydration. No other competing brand comes close. But that dominance won’t last forever. Soon, Gatorade must fend off challenges from soft-drink giants Coke and Pepsi. Will enlisting the world’s greatest athlete and spokesperson keep them ahead of the game? Audible subscribers can listen to all episodes of Business Wars ad-free right now. Join Audible today by downloading the Audible app. See Privacy Policy at and California Privacy Notice at .

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Gatorade Sweats the Competition Be Like Mike 2 is an episode from Business Wars by Audible.

This episode is 00:34:55 long.

This episode was published on Mar 4, 2026.

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