Who are you without your history? Eibhlin Colgan from Guinness & Carol Quinn from Jameson on the importance of the past, to the future.

Send us Fan Mail In this episode you'll learn how brands like Jameson and Guinness invest in their future by entrusting their past to Archivists. It's exceptionally rare to get Diageo and Pernod Ricard to agree on anything (!) but the importance of brand archives is central to both Guinness and Irish Distillers. Eibhlin Colgan and Carol Quinn sat down in the Connoisseur Bar in the Guinness Storehouse to explain that a corporate archive is central to preserving and enhancing brand value. Archives can do so much, from providing insights for current marketing campaigns to informing CSR work to inspiring new product development with stories of previous successes/failures. Carol and Eibhlin share stories and tales from the past but explain how even modern start ups need to be thinking about creating an archive if they are to build value into the future. PS Don't use Sellotape to stick papers into records you are archiving, ask a professional! Please see some of the links mentioned on the pod: Guinness Archive genealogy: Discover if Your Family Worked for Guinness | Guinness Storehouse The Jameson records on Ancestry: Bottling Agreements with Publicans - Ireland, Jameson Bottling Agreements with Publicans, 1909–1965 - Ancestry Staff Wage and Employment Books - Ireland, Jameson Distillery Staff Wage and Employment Books, 1862-1969 - Ancestry Support the show For more high-lights and low-downs follow @BizBevPod on "X" or LinkedIn Business of Beverages is self-funded and hosted/ edited/produced by Will Keating . Pádraig Fox co-hosts in a strictly personal capacity . All opinions are those of the person expressing them at all times . We're not sponsored but we would appreciate it if you could click the link above to support the show and help keep us ad free.

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Who are you without your history? Eibhlin Colgan from Guinness & Carol Quinn from Jameson on the importance of the past, to the future. is an episode from Business of Beverages by Will Keating.

This episode is 59:21 long.

This episode was published on Dec 2, 2024.

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