Who are you without your history? Eibhlin Colgan from Guinness & Carol Quinn from Jameson on the importance of the past, to the future.

Business of Beverages by Will Keating

Send us Fan Mail In this episode you'll learn how brands like Jameson and Guinness invest in their future by entrusting their past to Archivists. It's exceptionally rare to get Diageo and Pernod Ricard to agree...View more