E273 - Adam Levitan from Establish The Run

On this episode of the Business of Betting Podcast, Jeff Edelstein is joined by Adam Levitan, Co-founder of Establish The Run, to discuss the evolution of DFS, building durable betting media businesses, and what it really takes to maintain an edge in a competitive gambling landscape. Hear them discuss: 00:00 – Lifestyle shifts, Colorado living, and opening banter 02:40 – Adam’s early career at Rotoworld and the founding of Established The Run 05:45 – Building ETR as a business: scalability, partnerships, and key-man risk 07:30 – The DFS boom, legacy media missteps, and leaving NBC 10:30 – DFS longevity, legality, and comparisons to poker ecosystems 13:45 – Content strategy, niche audiences, and the rise of solo pods 17:15 – Tournament vs. cash play and setting realistic bettor expectations 20:45 – Staying competitive: data investment, modeling, and hiring elite talent 25:00 – Parenting, gambling conversations, and work–life balance 31:00 – Sustainability, identity, and long-term thinking in betting and business ⚡️ Follow BoB on Twitter/X ⚡️ Watch BoB on Youtube ⚡️ Apply to be a guest here --- This podcast is presented by Optimove, the CRM Marketing solution for the iGaming industry. Since 2012, Optimove has served iGaming Operators from startups to industry leaders. Today, 4 out of the Top 5 US Operators Personalize Player Experiences with Optimove. iGaming operators know their growth journey begins and continues with Optimove, the CRM Marketing solution for the iGaming industry.

You can listen to E273 - Adam Levitan from Establish The Run online on Radio and Podcast. Open the player on this page to stream the available audio.

E273 - Adam Levitan from Establish The Run is an episode from Business of Betting Podcast by Business of Betting Podcast.

This episode is 33:25 long.

This episode was published on Jan 9, 2026.

Yes. Use the heart button on the episode page to add it to your favorite episodes list.

Yes. This page shows related episodes from Business of Betting Podcast when more episodes are available from the podcast feed.