From Aotearoa to the world: how Wai Mānuka is going global

What started as a conversation between three friends in Whakatāne became a new category in drinks - a premium sparkling Mānuka honey beverage rooted in kaupapa Māori. In this episode, Joseph Harawira shares the Wai Mānuka journey - from army discipline and sports high performance to launching at the America’s Cup and landing the brand in New York. We talk about staying true to cultural values, sharing the story of Aotearoa, and building a business that’s as ambitious as it is grounded. Learn more about your ad choices. Visit megaphone.fm/adchoices

You can listen to From Aotearoa to the world: how Wai Mānuka is going global online on Radio and Podcast. Open the player on this page to stream the available audio.

From Aotearoa to the world: how Wai Mānuka is going global is an episode from Business Is Boring by The Spinoff.

This episode is 28:26 long.

This episode was published on Aug 5, 2025.

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