Episode 528: Is Your Business Model Maturing With Your Client Avatar?

This episode is brought to you by PushPress, an AI-powered gym management platform built for owners who actually run their gym like a business. They bring everything into one place — billing, scheduling, lead management, marketing automation, websites, and member training — so you spend less time juggling software and more time growing your gym. They are offering Business for Unicorns members 30% off PushPress Core and 30% off Grow, their marketing CRM built specifically for gyms. Head to the link in our show notes or mention that you are BFU member when you meet with the team: About Business for Unicorns Business for Unicorns helps gym owners and fitness studio operators build profitable, sustainable businesses without burning out. Founded by Mark Fisher and Michael Keeler —who built and sold the $34-million Mark Fisher Fitness —BFU provides coaching, mentorship, courses, and events for gym owners ready to grow revenue, systemize operations, and create more freedom in their lives. To learn more, check out businessforunicorns.com. Get More BFU In Your Life: Claim your FREE copy of Gym Marketing Secrets HERE Follow BFU on Instagram HERE

You can listen to Episode 528: Is Your Business Model Maturing With Your Client Avatar? online on Radio and Podcast. Open the player on this page to stream the available audio.

Episode 528: Is Your Business Model Maturing With Your Client Avatar? is an episode from Business For Unicorns Podcast by Michael Keeler.

This episode is 21:42 long.

This episode was published on Mar 20, 2026.

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