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Built to Scale

Rizen Corp.

Welcome to the show built specifically for home services companies! Each week we provide quick, actionable, and effective insights into how to increase leads, boost sales, and scale your bus...

Episodes

20 episodes

The WFH Movement Could Save Your Revenue Growth in 2023

We share the top news stories and growth tips for window and door industry professionals every week. In this episode, we discuss: News Round...

07:04Jan 4, 2023

Window & Door News 12/23/22: This Year's Window & Door Innovators, The Economic Outlook for 2023, 60% of This Industry NEEDS Window & Door Updates

We break down the top news stories and growth tips for window and door industry professionals. News Roundups The 2022 Window & Door Awards w...

09:24Dec 23, 2022

Window & Door News: Green Glass Manufacturing Has Arrived, Homeowner Trends for 2023, How to Use FOMO for Marketing Messaging

This week's episode breaks down the top news stories and growth tips for window and door industry professionals. News Roundups Net-zero glas...

12:51Dec 15, 2022

5 Footage Types You NEED to Get From EVERY Service Appointment

If you're like most home service companies, you only have a few marketing footage types in your arsenal. You know, the ones you repeatedly u...

13:37Aug 9, 2022

The Top 3 Review Sites for Home Services Companies

Which review sites are the best for home services companies? Here’s a quick overview of the top three, along with how to get listed and why...

17:30Aug 1, 2022

Structure Your Company Meetings Like This to Save Time & Headaches!

Do you waste running meetings every week? You’re not alone! But getting rid of them isn’t the answer. You need to change your approach. Don’...

12:08Feb 28, 2022

Stop Relying on Referrals. Use These Strategies for More Homeowner Leads!

2022 is almost here! Does your home services company have a plan to stand out from the pack? What's your homeowner attraction strategy? You...

10:37Feb 18, 2022

Here's Your 2022 Homeowner Attraction Strategy

2022 is almost here! Does your home services company have a plan to stand out from the pack? What's your homeowner attraction strategy? You...

19:43Dec 13, 2021

Are You Doing These Things to Build Client Relationships?

We’re exploring the best ways for staying connected with your clients in our (hopefully) post-pandemic, digital-first world. Episode Resourc...

34:28Dec 9, 2021

Why Branding is Important (We’re Talking to You, Service Companies)

Service businesses need an identity - and branding is the answer! Help build trust and loyalty with your customers by building your company...

42:46Nov 29, 2021

How to Get More Positive Reviews

Are you struggling to get reviews for your home services company? Do you want more positive reviews in just 7 days? Here are some tips for g...

21:48Nov 22, 2021

Rediscovering the Lost Art of Documenting Company Procedures

We have a practical guide on how to document your company playbook and standard operating procedures (SOPs). Learn how to document every pro...

42:59Nov 4, 2021

Does Text Message Marketing Work?

We're talking about what SMS marketing is and why it is especially lucrative. We’ll also give you some examples and tips to help you get sta...

11:01Oct 22, 2021

What a Successful Home Services Content Strategy Looks Like

Do you have a will to do content marketing for your company? Great! But are you left empty-handed trying to find a way ? Well, we have that...

23:30Aug 10, 2021

Why You NEED to Create Content for Your Home Services Business

You’re scrolling through your news feed and you see a headline that interests you. Before you realize it, you’ve finished reading the whole...

12:47Jul 26, 2021

What is Digital Marketing? A Beginner's Guide for Home Services

How does your home services company find new customers? Word-of-mouth? Mailer ads? Digital marketing is the better way to reach today’s cust...

19:48Jul 19, 2021

Monthly Mailbag: How to Design Customer-Focused Business Cards

On our first monthly installment of the Home Services Marketing Mailbag, we answer a question from Tony about what SHOULD go on a business c...

06:21Jul 11, 2021

5 Timeless Truths About Selling to Homeowners

We know today’s customer is different. So are you still using the same old marketing, advertising, and selling techniques? Sometimes, that’s...

18:21Jun 29, 2021

How to Reach the Right Audience for Your Home Services Company

Who is your ideal customer? What are the best ways to reach them? Knowing your target customer is just one of the foundational tasks home se...

16:40Jun 21, 2021

3 Simple Ways to Stay Relevant in Today's Economy

The shaky economy has left some brick-and-mortar companies in slow-growth mode. However, there is one area that's doing very, very well, and...

18:13May 31, 2021