
#83: Hook Customers with Primary Messaging, Not Secondary (SUMMER REPLAY)
A lot of brands are saying the wrong thing first. They lead with their mission, their story, and their personality, thinking that will make...
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A lot of brands are saying the wrong thing first. They lead with their mission, their story, and their personality, thinking that will make...

Every business wants raving fans. But most end up with something weaker: people who buy once or twice and then move on. In a competitive mar...

Today's replay is about how to use AI and story to grow your business. We all know AI can help you create content faster. But speed alone wo...

Welcome back to the StoryBrand Replay series as we dive into another episode very much worth revisiting. Today's replay is about the five so...

This summer, we're revisiting a handful of our most valuable StoryBrand Podcast episodes to help you clarify your message so you can grow yo...

This summer, we're replaying some of the most useful episodes from the StoryBrand Podcast — episodes that can help you clarify your message...

This summer, we're replaying some of the most useful episodes from the StoryBrand Podcast — episodes that can help you clarify your message...

This summer, we're bringing back a few of our most valuable StoryBrand Podcast episodes, the ones we believe are worth hearing more than onc...

Most people walk into a negotiation hoping reason will win. Then the other side throws a punch, and suddenly your "win-win" mindset starts c...

Believing in what you sell is one thing. Asking someone to pay for it is another. When it's time to talk price, follow up, or close the deal...

Business owners often think growth comes from doing more, offering more, and saying more. But the more you add, the easier it is to confuse...

Most leaders are making decisions in a world that keeps changing faster than their plans can keep up. Tactics expire. Trends fizzle. Teams g...

It's easy to give up on people when they disappoint us, miss expectations, or don't seem to fit the role they're in. But great leaders know...

Anything that works has the same 5 elements behind it. Anything that fails is missing one of those. That is true for businesses, relationshi...

Remarkable customer experiences don't happen because someone on your team happened to be in a good mood. They happen when a business decides...

A lot of brands are saying the wrong thing first. They lead with their mission, their story, and their personality, thinking that will make...

Most businesses are losing sales in the first few seconds, not because the offer is weak or the product is bad, but because the message feel...

If you want your marketing to convert better, join us for StoryBrand Your Business Live, a workshop in Nashville TN May 7th-8th 2026 where D...

If you want your marketing to convert better, join us for StoryBrand Your Business Live, a workshop in Nashville TN May 7th-8th 2026 where D...

If you want your marketing to convert better, join us for StoryBrand Your Business Live, a workshop in Nashville TN May 7th-8th 2026 where D...