#94: How to Tell Your Customer's Story, Not Yours
It's a ridiculously common misconception that you should be telling people YOUR story. You shouldn't. Because in your story, the hero is.......
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Building a StoryBrand with Donald Miller | Clarify Your Message So Customers Will Listen
If you’re frustrated because you struggle to get the word out about your product or service, the Building a StoryBrand podcast will help. Fans of the podcast are ecstatic about the fun and e...
Episodes
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#93: This Is What Makes a Great Elevator Pitch
If people can't quickly and easily understand what your product can do for them, they'll skip you and move on. But a great elevator pitch is...
#92: Exactly How to Write a Tagline That Grows Your Business
Your tagline is probably the most important piece of marketing collateral you can write. And most businesses get it wrong. Most people try t...
#91: How to Explain Why Your Product is Valuable
Do you know exactly what to say when someone asks you about what you sell? If not, you need to. But it's easier than you might think. In thi...
#90: All Marketing Has to Follow these Four Rules
How do you know if your marketing is going to work? Most people fly by the seat of their pants: they rely on a gut instinct or a general con...
#89: If You Are a Marketer, You Need This Tool
If you're a marketer, it's incredibly hard to actually show your value. That's not right. But if you use a StoryBrand Messaging Canvas you p...
#88: Build a Personal Brand to Beat the Trust Recession with Laura Higgins
If you want to stand out in our trust recession: start a personal brand. In this episode Donald Miller talks with brand coach Laura Higgins...
#87: Building a World-Class Accelerated Learning Brand with Jim Kwik
How would you build a world-class brand around a niche, somewhat intangible service like accelerated learning? Jim Kwik has done just that....
#86: The Reason Most Businesses Fail (SUMMER REPLAY)
Most businesses are losing sales in the first few seconds, not because the offer is weak or the product is bad, but because the message feel...
#85: The Way You're Talking about Your Business Isn't Working (SUMMER REPLAY)
In this episode bestselling author Donald Miller gives you a full masterclass on the StoryBrand framework so you can stop confusing customer...
#84: How to Talk so People Like You (SUMMER REPLAY)
Every conversation is shaping your future. The way you show up affects whether people trust you, remember you, recommend you, or just move o...
#83: Hook Customers with Primary Messaging, Not Secondary (SUMMER REPLAY)
A lot of brands are saying the wrong thing first. They lead with their mission, their story, and their personality, thinking that will make...
#82: The Secret to Building a Cult-Like Following for Your Brand
Every business wants raving fans. But most end up with something weaker: people who buy once or twice and then move on. In a competitive mar...
#81: Using Story and AI to Grow Your Business (SUMMER REPLAY)
Today's replay is about how to use AI and story to grow your business. We all know AI can help you create content faster. But speed alone wo...
#80: The Five Soundbites Every Business Needs (SUMMER REPLAY)
Welcome back to the StoryBrand Replay series as we dive into another episode very much worth revisiting. Today's replay is about the five so...
#79: The One Sentence Every Business Owner Needs (SUMMER REPLAY)
This summer, we're revisiting a handful of our most valuable StoryBrand Podcast episodes to help you clarify your message so you can grow yo...
#78: The Simple Tagline Formula That Sells More Every Time (SUMMER REPLAY)
This summer, we're replaying some of the most useful episodes from the StoryBrand Podcast — episodes that can help you clarify your message...
#77: Want More Sales? Lower the Cognitive Load in Your Marketing (SUMMER REPLAY)
This summer, we're replaying some of the most useful episodes from the StoryBrand Podcast — episodes that can help you clarify your message...
#76: Why Telling Your Story Will Not Grow Your Business (SUMMER REPLAY)
This summer, we're bringing back a few of our most valuable StoryBrand Podcast episodes, the ones we believe are worth hearing more than onc...
#75: How to Negotiate When Nice Stops Working
Most people walk into a negotiation hoping reason will win. Then the other side throws a punch, and suddenly your "win-win" mindset starts c...