The Attention Formula: How To Make Addictive Reels (Step by Step) - 888

In this episode, Brock Johnson breaks down The Attention Formula and shows you how to engineer addictive Reels step by step. The focus isn’t on better cameras, trending audio, or even the topic—it’s on building curiosity into your content so viewers keep watching. Brock explains the three core layers of retention: structure, psychology, and swaps. First, we cover structure—how great short-form videos are built using a sequence of setups and payoffs, and how to stack ideas so each moment creates more curiosity than the last. he walks through a simple 5-step process to turn any topic into a high-retention video. Next, he dives into psychology, including how to use hooks, curiosity gaps, anticipation, and strong payoffs to keep viewers engaged. Brock also explains how these elements build trust over time and create a pattern where your audience expects your content to be valuable. Finally, he breaks down word swaps and framing techniques that immediately improve retention. This includes naming your frameworks, removing weak language, using negative framing, rehooking mid-video, and using contrast to hold attention. This episode is focused on helping you improve watch time, increase engagement, and create short-form videos that consistently perform. Watch On YouTube 👉 🎯Check out InstaClubHub!! For $7! Plus Ultimate B-Roll Bundle 👉 💥 Related Links: 🎯 DM Brock “Swap” @Brock11Johnson on Instagram for Hook Swap Library (40+ videos) 🎯Get Max Views Checklist for FREE! 👉 💥

You can listen to The Attention Formula: How To Make Addictive Reels (Step by Step) - 888 online on Radio and Podcast. Open the player on this page to stream the available audio.

The Attention Formula: How To Make Addictive Reels (Step by Step) - 888 is an episode from Build Your Tribe | Grow Your Business with Social Media by Brock Johnson.

This episode is 28:22 long.

This episode was published on Apr 23, 2026.

Yes. Use the heart button on the episode page to add it to your favorite episodes list.

Yes. This page shows related episodes from Build Your Tribe | Grow Your Business with Social Media when more episodes are available from the podcast feed.