
Building a Brand in 2020
Sep 29, 2020 - 01:26:59
Radio and PodcastLive Radio & Podcasts
Part of our Trends series, IDLer Bryan Humphreys talks seeding kits as the medium of the moment in brand marketing. A well placed seeding kit harnesses the power of social media to create a sense of exclusivity and excit...
Ep. 14: The Power of the Seeding Kit is an episode from Bring the Real by Sonya Klinger. Part of our Trends series, IDLer Bryan Humphreys talks seeding kits as the medium of the moment in brand marketing. A well placed seeding kit harnesses...
This episode belongs to Bring the Real.
Use the player on this page to stream the episode online.
Published Jul 18, 2018, 23:27 long, audio available.
Part of our Trends series, IDLer Bryan Humphreys talks seeding kits as the medium of the moment in brand marketing. A well placed seeding kit harnesses the power of social media to create a sense of exclusivity and excite a set of target consumers via an influencer who has an authentic, credible connection to a brand. A viral "unboxing" post by an influencer has the power to seed a product story to a massive yet targeted group of consumers, often at a lower price tag and with higher impact than traditional forms of marketing or advertising.
You can listen to Ep. 14: The Power of the Seeding Kit online on Radio and Podcast. Open the player on this page to stream the available audio.
Ep. 14: The Power of the Seeding Kit is an episode from Bring the Real by Sonya Klinger.
This episode is 23:27 long.
This episode was published on Jul 18, 2018.
Yes. Use the heart button on the episode page to add it to your favorite episodes list.
Yes. This page shows related episodes from Bring the Real when more episodes are available from the podcast feed.
You can listen to Ep. 14: The Power of the Seeding Kit on this page when the episode audio is available from the podcast feed.
Ep. 14: The Power of the Seeding Kit is from Bring the Real by Sonya Klinger.
Published Jul 18, 2018 and 23:27 long