Ep. 14: The Power of the Seeding Kit

Part of our Trends series, IDLer Bryan Humphreys talks seeding kits as the medium of the moment in brand marketing. A well placed seeding kit harnesses the power of social media to create a sense of exclusivity and excite a set of target consumers via an influencer who has an authentic, credible connection to a brand. A viral "unboxing" post by an influencer has the power to seed a product story to a massive yet targeted group of consumers, often at a lower price tag and with higher impact than traditional forms of marketing or advertising.

You can listen to Ep. 14: The Power of the Seeding Kit online on Radio and Podcast. Open the player on this page to stream the available audio.

Ep. 14: The Power of the Seeding Kit is an episode from Bring the Real by Sonya Klinger.

This episode is 23:27 long.

This episode was published on Jul 18, 2018.

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