Marketing Operations: Solving Marketing Performance Woes
Hive9 CEO Darin Hicks shares insights on the challenges and needs of CMOs today. He discusses how cloud-based marketing operations help driv...
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BrandMaker Podcast
Welcome to the BrandMaker podcast series: Marketing Operations: the secret of smarter working, where we delve into the issues and trends around Marketing Operations, its role in building glo...
Episodes
5 episodes
Getting Serious about Customer Value
In the fourth episode of our first series Joanne Moretti CMO for DecisionLink, talks to Tom Stein about how marketing operations is crucial...
Optimizing Commercial & Marketing Operations: Going global with IKEA
In the third episode in the Brandmaker series, we find out more about how IKEA, the world's largest furniture retailer digitized its marketi...
Marketing Operations: Uncovering Data-Based Insights
In the second episode in the Brandmaker series, we talk to Diane Hagglund, to hear about Dianne's experience from spearheading marketing ope...
Marketing Operations, with Mirko Holzer
We kick off this series by talking to Mirko Holzer, one of the acknowledged leaders in marketing operations, to get an overview of why this...