561 - What Does the Brown Forman and Pernod Merger Mean? On Bourbon Community Roundtable #117

It’s time for another Bourbon Community Roundtable, and we’re diving straight into the tectonic shift that just rocked the industry. In this episode, we dissect the confirmed mutual interest between Brown-Forman and Pernod Ricard. Following the massive news of Gallo’s acquisition of Four Roses, we’re debating what this level of consolidation means for the "little guy" and whether craft producers are about to get squeezed off the shelf entirely. We’re navigating the anxiety surrounding job security and brand identity, wondering if icons like Old Forester and Woodford Reserve can maintain their soul under Pernod’s management. We’re breaking down the hype, the heartbreak, and the reality of a changing landscape in 2026. Pour a glass and join the conversation. Show Notes: In-depth analysis of the Brown-Forman and Pernod Ricard merger Discussion on distribution effects for smaller whiskey brands Concerns regarding Brown-Forman's community contributions and local charities Insights into the future of Old Forester and Woodford Reserve Speculation on changes in Kentucky Derby sponsorships Learn more about your ad choices. Visit megaphone.fm/adchoices

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561 - What Does the Brown Forman and Pernod Merger Mean? On Bourbon Community Roundtable #117 is an episode from Bourbon Pursuit by Bourbon Pursuit.

This episode is 60:08 long.

This episode was published on Apr 9, 2026.

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