How to Grow on LinkedIn (Organic vs Paid)

I've been on LinkedIn since 2010 and built a following of 200K mostly through writing. So when I say the platform has changed, I mean it. In this first episode, I sit down with Macloud Moyo , founder of Humble Roots Agency, to talk about what's actually working on LinkedIn right now for fintech companies. We get into why your company page is probably reaching almost no one, who should be posting on behalf of your brand, and when it makes sense to put paid budget behind organic content. We also talk about something most teams underestimate: commenting. Macloud shared how a single comment got him 50,000 impressions and how he now pulls 35 to 40K weekly just from strategic replies. We also explain how organic content and paid distribution can work together, and why fintech marketing on LinkedIn is ultimately a long game built on relationships and trust. If you enjoyed this episode: Follow the podcast on Spotify so you don’t miss the next conversations.

You can listen to How to Grow on LinkedIn (Organic vs Paid) online on Radio and Podcast. Open the player on this page to stream the available audio.

How to Grow on LinkedIn (Organic vs Paid) is an episode from Blockchain Bit by Ana Paula Picasso.

This episode is 00:30:22 long.

This episode was published on Mar 4, 2026.

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