107- GoPro - Business Design Teardown
Aug 9, 2024 - 84:44
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You may not think about it often, but it's everywhere—on billboards, in your emails, on your favorite websites, and perhaps even your company's logo. Yes, we're talking about fonts and, more specifically, Helvetica. Our...
94- Helvetica - Business Design Teardown is an episode from Beyond Users by d.MBA. You may not think about it often, but it's everywhere—on billboards, in your emails, on your favorite websites, and perhaps even your company's logo. Yes, we...
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Published Aug 30, 2023, 113:29 long, audio available.
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You may not think about it often, but it's everywhere—on billboards, in your emails, on your favorite websites, and perhaps even your company's logo. Yes, we're talking about fonts and, more specifically, Helvetica. Our latest Business Design Teardown explores the iconic typeface used by businesses worldwide for over half a century. Created in 1957, this Swiss-born font has become one of the world's most used and recognized fonts. Today, we'll explore the intricate details that have propelled Helvetica to its iconic status. But that's not all. We'll also pull back the curtain on Monotype, the powerhouse font foundry behind Helvetica, and many fonts that define our visual landscape. How did Monotype come to wield such influence in the world of commercial fonts? And how do they monetize typefaces, an asset that most of us use daily but seldom think about? Together, we'll explore the combination of aesthetics and commerce that's turned simple lines and curves into a multi-million-dollar enterprise, including… How Helvetica was successfully rebranded to appeal to a wider English-speaking market Monotype's most crucial strategic move; from typesetting hardware to font distribution Why big businesses are constantly developing Helvetica clones (hint: it's usually to cut licensing costs!) Threats and opportunities for the typeface industry, including AI font generation and virtual reality If you enjoyed this dive into the world of Helvetica, join our new Teardown Slack (invite is on channel and let us know your favourite brands using this iconic font.
You can listen to 94- Helvetica - Business Design Teardown online on Radio and Podcast. Open the player on this page to stream the available audio.
94- Helvetica - Business Design Teardown is an episode from Beyond Users by d.MBA.
This episode is 113:29 long.
This episode was published on Aug 30, 2023.
Yes. Use the heart button on the episode page to add it to your favorite episodes list.
Yes. This page shows related episodes from Beyond Users when more episodes are available from the podcast feed.