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Beyond The Tools

Reflective Marketing

Are you a home service business owner and/or contractor looking to grow and scale your business? This is a podcast dedicated to helping home service business owners and contractors grow fast...

Episodes

20 of 95 episodes

Dana Staszkiewicz: What It Takes to Grow a Trades Business to $20M

What kind of leader do you need to become to take a trades business from operating at a loss to $20M and a successful exit? Dana Staszkiewic...

44:14Oct 7, 2026

Danielle Wernert: The Internship Move You Haven't Thought Of Yet

Could an internship help you build your next great hire? Danielle Wernert, Training Strategist and owner of Upskilled Consulting, joins Beyo...

28:11Sep 23, 2026

Tom Rand: The HVAC Marketing Fear That’s Costing You More

What if trying to save money on marketing is actually costing your HVAC business more? Tom Rand joins Beyond the Tools to talk about why con...

39:49Sep 9, 2026

Encore: Brett Fletcher on What You See Differently After Being on Both Sides of HVAC

We’re revisiting our conversation with Brett Fletcher, Partner and VP of Sales at FASco Distribution, about what he learned building an HVAC...

46:16Aug 26, 2026

Encore: Dan Friesen on Support, Protect, Develop as a Leadership Philosophy

In this Encore episode of Beyond the Tools , Krystal revisits her conversation with Dan Friesen about what it really means to put your peopl...

50:32Aug 12, 2026

Encore: Stephanie Allen, Growing HVAC Success Through People, Purpose, and AI

We're bringing back this conversation with Stephanie Allen because the lessons are just as relevant today as when it first aired. Stephanie...

42:33Jul 29, 2026

Krystal Hobbs: The Lessons That Live Beyond the Tools

What did this season's most successful leaders all have in common? In this Season 2 finale, Krystal Hobbs reflects on the biggest lessons sh...

13:17Jul 1, 2026

Erica Leonor: Turning Your CSR Team Into a Booking Rates Machine

Why do some companies book more calls than others, even when they're getting the same leads? Erica Leonor shares how intentional communicati...

31:31Jun 17, 2026

Chris Walsh: The Real Cost of HVAC Sizing Mistakes

What if the biggest problem in HVAC isn’t the equipment, but how it’s sized? Chris Walsh breaks down why improper sizing is still so common...

44:56Jun 3, 2026

Brendan Arsenault: Solving the Technician Shortage From the Inside

Can training solve the technician shortage? In this episode, Brendan Arsenault shares what contractors are getting wrong about recruiting, o...

29:15May 20, 2026

Krystal Hobbs: Maximizing Your Home Show Experience

Trade shows are more than just an event. They are an opportunity most contractors are underusing. In this solo episode, Krystal shares how t...

17:03May 6, 2026

Sandy MacLeod: The Industry Moves You're Not Seeing

Sandy MacLeod, President and CEO of HRAI, shares a behind-the-scenes look at the policies, challenges, and changes shaping the industry acro...

49:55Apr 22, 2026

Thaddeus Tondu: From Traffic to Booked Jobs. What’s Actually Missing

Most contractor websites get less than a minute to convert and most waste it. In this episode, Thaddeus Tondu breaks down what actually happ...

31:58Apr 8, 2026

Alex Van Leeuwen: Turning Leads Into Booked Jobs With the Right Systems

What if your marketing isn’t the real problem? Alex Van Leeuwen, founder of HVAC Marketers, joins the podcast to share why contractors are l...

34:38Mar 25, 2026

Brett Fletcher: What You See Differently After Being on Both Sides of HVAC

Brett Fletcher, Partner and VP of Sales at Fasco Distribution, joins the podcast to share what he learned from building and scaling an HVAC...

46:16Mar 11, 2026

Dan Friesen: Support, Protect, Develop: A Leadership Philosophy

Dan Friesen, owner & team leader of Charlton and Hill Home Services and Marvelous Plumbing Heating, shares what he believes is the real secr...

50:32Feb 25, 2026

Justin Beaulieu: Lessons from Building a Multi Trade Business

Justin Beaulieu, 2nd Generation President & CEO of Beaulieu Plumbing & Mechanical Inc., shares the real lessons that come from growing a fam...

52:29Feb 11, 2026

Jen Mckee: Unlocking Social Media Success for Contractors

Social media doesn’t have to feel forced or overwhelming. In this episode, Krystal Hobbs talks with Jen McKee, Founder of Kee Hart Marketing...

26:36Jan 28, 2026

Krystal Hobbs: Setting Your Marketing Direction for 2026

Marketing has changed, and guessing is no longer an option. In this episode, Krystal Hobbs breaks down how contractors should be thinking ab...

22:30Jan 14, 2026

Angi Becker: Thinking Outside the Box in the Contractor–Wholesaler Relationship

What if your wholesaler could do more than ship product? In this episode, Krystal Hobbs talks with Angi Becker about thinking outside the bo...

31:10Dec 31, 2025