Extended Cut: Testing your Fundraising Messages with Ronen Tal

An extended cut of our episode with Ronen Tal. Ronen currently oversees Nature Conservancy of Canada's (NCC) Integrated Marketing & Fundraising department. His team interacts with donors at all touchpoints along their journey, from initial awareness of NCC to their first gift and, ultimately, to becoming a monthly donor or leaving a bequest. In his own words, he loves the work because "It is complex and fun. Messy and full of opportunities to experiment. An Excel-driven playground that is only limited by our imaginations and the stories we tell donors."Somewhere within the numbers lies a perfect spot for every organization, where spending is optimized and donors feel engaged. It is the search for this admittedly personal fundraising utopia that drives Ronen.

You can listen to Extended Cut: Testing your Fundraising Messages with Ronen Tal online on Radio and Podcast. Open the player on this page to stream the available audio.

Extended Cut: Testing your Fundraising Messages with Ronen Tal is an episode from Beyond the Bake Sale by Beyond the Bake Sale.

This episode is 53:00 long.

This episode was published on Nov 10, 2021.

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