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I sat down with Pierre-Yves Calloc'h, Chief Digital Officer at Pernod Ricard, to discuss the company's journey in embracing AI, algorithms and automation to drive marketing effectiveness, sales performance, and consumer...
Pierre-Yves Calloc'h on AI-driven transformation and the future of consumer engagement is an episode from Between Worlds by Between Worlds. I sat down with Pierre-Yves Calloc'h, Chief Digital Officer at Pernod Ricard, to discuss the company...
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Published Apr 20, 2024, 00:39:07 long, audio available.
I sat down with Pierre-Yves Calloc'h, Chief Digital Officer at Pernod Ricard, to discuss the company's journey in embracing AI, algorithms and automation to drive marketing effectiveness, sales performance, and consumer engagement. Pernod Ricard, known for its extensive portfolio of brands such as Absolut Vodka, Jameson, and Ballantine's, has been at the forefront of leveraging AI to make data-driven decisions and personalize consumer experiences.
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Pierre-Yves Calloc'h on AI-driven transformation and the future of consumer engagement is an episode from Between Worlds by Between Worlds.
This episode is 00:39:07 long.
This episode was published on Apr 20, 2024.
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Pierre-Yves Calloc'h on AI-driven transformation and the future of consumer engagement is from Between Worlds by Between Worlds.
Published Apr 20, 2024 and 00:39:07 long