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Pierre-Yves Calloc'h on AI-driven transformation and the future of consumer engagement artwork
Technology

Pierre-Yves Calloc'h on AI-driven transformation and the future of consumer engagement

Between Worlds by Between Worlds

Apr 20, 202400:39:07Technology

I sat down with Pierre-Yves Calloc'h, Chief Digital Officer at Pernod Ricard, to discuss the company's journey in embracing AI, algorithms and automation to drive marketing effectiveness, sales performance, and consumer...

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Pierre-Yves Calloc'h on AI-driven transformation and the future of consumer engagement is an episode from Between Worlds by Between Worlds. I sat down with Pierre-Yves Calloc'h, Chief Digital Officer at Pernod Ricard, to discuss the company...

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Published Apr 20, 2024, 00:39:07 long, audio available.

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