Marketing Channels vs Programs with Asia Orangio
Why should your marketing evolve into programs? In this episode, we talk to Asia Orangio, founder and CEO of DemandMaven. You'll learn about...
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Better Done Than Perfect
Join us to hear real-life stories from fellow SaaS founders and product people. In the first season we talk about user onboarding: the challenges, the successes, and the ultimate advice.
Episodes
20 of 87 episodesThe Impact Mindset with Connor Joyce
How can the Impact Mindset improve your product development process? In this episode, we talk to Connor Joyce, senior user researcher at Mic...
Bullseye Customer Research with Michael Margolis
How do you narrow down to your perfect customer? In this episode, we talk to Michael Margolis, UX Research Partner at Google Ventures. You'l...
Product SEO with David Pasztor
When should you start investing in product SEO? In this episode, we talk to David Pasztor, founder of UX studio and Ranking Raccoon. You'll...
Storytelling in SaaS with Stephen Steers
How can you leverage storytelling in SaaS sales and marketing? In this episode, we talk to Stephen Steers, sales coach, consultant, and stor...
Managing Priorities with Harry Max
Are humans inherently bad at managing priorities? In this episode, we talk to Harry Max, speaker, coach, consultant, and author of Managing...
Implementing Self-service SaaS with Franciska Dethlefsen
How do you plan and implement a self-serve option for your SaaS? In this episode, we talk to Franciska Dethlefsen, Head of Growth Marketing...
Measuring Paid Media for SaaS with Barbara Galiza
How do you measure the effectiveness of your paid media campaigns? In this episode, we talk to Barbara Galiza, a growth and marketing analyt...
PR Strategies for Founders with Sneha Saigal
What can SaaS founders do to jumpstart their PR strategy? In this episode, we talk to Sneha Saigal, co-founder of Geeks & Experts. You'll le...
Hybrid Messaging Approach with Carolyn Beaudoin
How do you develop your messaging to serve multiple segments at once? In this episode, we talk to Carolyn Beaudoin, co-founder of Boxcar Age...
SEO Optimization for Existing Content with Kai Davis
How can you get more mileage out of your existing content? In this episode, we talk to Kai Daivs, an SEO consultant. You'll learn how often...
Data-powered Growth with Arpit Choudhury
How do you leverage data for SaaS growth? In this episode, we talk to Arpit Choudhury, founder of Databeats. You'll learn what makes a robus...
Pricing and Packaging for SaaS with Dan Balcauski
How can we get better at SaaS pricing and packaging? In this episode, we talk to Dan Balcauski, founder and chief pricing officer at Product...
Running a Portfolio of Products with Tim Schumacher
How do you run and manage a multi-product portfolio? In this episode, we talk to Tim Schumacher, co-founder and CEO of saas.group. You'll le...
QA in Email Marketing with Michael Wilding
With so many elements involved in email marketing, what does the quality assurance process look like? In this episode, we talk to Michael Wi...
Proven Ideas for A/B Testing with Sahil Patel
How do you come up with new ideas for A/B testing in B2B SaaS? In this episode, we talk to Sahil Patel, CEO of Spiralyze. You'll learn why y...
Community-led Growth with Lloyed Lobo
How do you build and grow a community-led business? In this episode, we talk to Lloyed Lobo, co-founder of Boast.ai and author of From Grass...
Automated Webinars with Melissa Kwan
How can automated webinars help your product grow? In this episode, we talk to Melissa Kwan, co-founder and CEO of eWebinar. You'll learn th...
Marketing for All-in-one Platforms with Geoff Roberts
How do you market a product that serves multiple jobs-to-be-done? In this episode, we talk to Geoff Roberts, co-founder of Outseta. You'll l...
Lifecycle Marketing with Nout Boctor-Smith
Why should startups invest early in lifecycle marketing? In this episode, we talk to Nout Boctor-Smith, growth marketing consultant at Nine...