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Hosted by Jason Ackerman and Jason Fernandez, Best Hour of Their Day is a show dedicated to helping the CrossFit community. We cover all aspects of fitness including coaching, training, comp...
Cody Anderson (CrossFit Magnify) recently passed his Level 3! He's joining Todd Occhiuto and Kristin Bown to share his journey to get here a...
Fern went to Harvard! He's sharing why he did it, what he learned, and what it means for every CrossFit Affiliate Owner who is serious about...
Most Coaches show up to the CrossFit Level 2 unprepared and leave without actually improving their coaching. Todd Occhiuto and Kristin Bowen...
If you leave your job and go all in on the gym, what happens to your retirement plan? Josh Plosker and Ben Beck of Forging Elite Finance joi...
What does it actually take to become a great CrossFit coach, and what should you be focused on in the first 90 days after your Level 1? Holl...
GLP-1s like Ozempic are showing up in CrossFit gyms whether coaches like it or not. Your members are already using them and most gym owners...
You want to be a professional CrossFit coach, but your members don't want a mini-seminar at 5:00 in the morning. Todd Occhiuto and Kristin B...
Most CrossFit gym owners either post content that only their members understand or they don’t post at all and wonder why nothing grows. In t...
If you’re scaling your athletes the same way every class, don’t be surprised when they keep getting the same results. In this episode with B...
CrossFit’s story used to be shaped by HQ, but today it’s increasingly influenced by independent media, personalities, and competing narrativ...
Most CrossFit coaches rely on scaling to manage a class, but scaling alone doesn’t develop athletes or unlock new skills.Todd Occhiuto and K...
You want to serve and coach adaptive athletes, but don't know where to start. Jenna Muri-Rosenthal (Fit to Function) walks through what it a...
Most CrossFit gym owners think they need more leads, but they overlook the easiest source of growth: referrals. In this episode, we break do...
Level 4 Coaches Todd Occhiuto, Kristin Bowen, Brentnie Kincaid, and James Horbart break down tips and strategies for coaching the final work...
Last week, Max Isaak and Allison Jachowski traveled to Omaha, NE to audit CrossFit Elkhorn. Tune in to hear what they found. --- Ready to gr...
If your CrossFit gym feels stuck, it’s probably not because you need to work harder. It’s because you’re solving the wrong problems in the w...
Brentnie Kincaid (CF-L4) and Adam Fuller (CF-L4) join Todd Occhiuto (CF-L4) to break down strategies for coaching Open Workout 26.2 --- Look...
Todd and Kristin break down CrossFit Open Workout 26.1 and what you need to know before you hit the coaching floor. --- Looking for Coaching...
You didn’t open a CrossFit gym to struggle financially, but for many owners, not paying themselves enough has become normal. We break down w...
Cody Looney from Burgener Strength and a special guest join Coach Development Live to break down how coaches should be preparing barbell mov...
Trevor Baxter of CrossFit Elkhorn won the 2026 Affiliate Intensive, and next week our team is heading to Omaha to break down his entire oper...
Pamela Gagnon joins Todd and Kristin to break down how to coach handstand movements for the CrossFit Open, including what’s shown up histori...
David Newman from RX Smart Gear joins us to break down how he teaches double unders and advanced jump rope skills like crossovers in real Cr...
If Jay and Fern had to wipe the slate clean and start over, this is exactly how they’d build a gym today. Drawing on experience from owning...
Nicole Christensen and Chase Ingraham from CrossFit HQ share how they're preparing for The Open and what Coaches and Owners need to know lea...
Fern and Jay rank the biggest priorities in a CrossFit affiliate—from sales and retention to marketing, programming, and branding—into a bru...
Taylor Self and Bryson DelMonte join Todd and Kristin to discuss programming and coaching leading up to and through The Open. --- Join us at...
Affiliate owners ask the same questions every year about the CrossFit Open—whether to run it, how to structure it, what to charge, and what...
Alec Zirkenbach from Adaptive Training Academy joins Todd and Kristin to break down real CrossFit workouts and show how he modifies them for...
Austin Malleolo joins Jason Fernandez and Jason Ackerman to break down what Best Hour of Their Day and CrossFit Mayhem are building with Aff...
👉 Use the Lead Need Calculator (free) https://www.besthouroftheirday.com/lead-need-calculator In this video, we break down why chasing more...
Most CrossFit gyms don’t have a weightlifting problem — they have a coaching problem. Cody Looney from Burgener Strength breaks down how to...
Matt Souza joins Todd and Kristin on Coach Development Live to talk about how he actually develops coaches inside his Affiliate, CrossFit Li...
Jason Ackerman sat down with Carleen, an affiliate owner of 11+ years who’s still struggling to build and retain a coaching team—despite hig...
Jason Ackerman and Jason Fernandez break down why referrals consistently outperform ads for CrossFit gyms—using real numbers, not opinions....
The Mayhem Gym Development Weekend brought CrossFit affiliate owners and coaches together to train, learn, and solve real problems alongside...
We confront the 'Inclusivity Illusion', which is the dangerous assumption that simply believing 'CrossFit is for anybody' makes your gym acc...
Join Jason Fernandez and Christian Genson as they break down why rising operational costs and inflation mean your current CrossFit pricing m...
Chase Ingraham joins Todd and Kristin on Coach Development Live to break down what the CrossFit Open can mean inside an affiliate and why it...
Sometimes the best business advice is simply knowing exactly what to avoid at all costs. Ackerman and Fern lay out the ultimate blueprint fo...
David Osorio has been running CrossFit South Brooklyn for 18 years, growing it into an 800+ member powerhouse without ads, funnels, or high-...
Dave Durante joins Todd Occhiuto and Kristin Bowen to break down how coaches can teach and safely spot gymnastics movements for athletes of...
Taylor Self and Jason Ackerman go head-to-head on the issues every CrossFit coach and affiliate owner wrestles with overtraining, identity,...
Taylor Self joins Todd and Kristin to unpack what “virtuosity in programming” really means and how to apply it in daily training. They explo...
Filmed live at AffiliateCon, Eric Hinman shares how he built a lifestyle brand that attracts opportunities without chasing them. Learn how g...
Most CrossFit coaches overthink nutrition. EC Synkowski is breaking down how to simplify nutrition coaching inside your affiliate so members...
When your best coach leaves to open their own gym, it can feel like betrayal, but it might actually be a sign you’re doing something right....
Ready to sell your CrossFit gym? In this episode, Ackerman, Fern and PushPress CEO Dan Uyemura break down how to value your affiliate, prepa...
We’re teaming up with Mayhem to take affiliate and coach development to the next level. In this live conversation, Austin Malleolo joins us...
Thinking about buying a CrossFit gym? 💡 In this episode, Fern and PushPress CEO Dan Uyemura reveal the hard truths, hidden costs, and smart...