How AI Is Rewiring Filmmaking

AI is changing filmmaking, because it is shrinking the gap between imagination and a finished frame. 🎥🤖 In this conversation with Samir Mallal and Bouha Kazmi, co-founders of OneDay, we explore how director-led AI workflows are reshaping the creative process, from story development and character choices to building cinematic scenes through rapid iteration. We talk about why iteration is becoming a creative advantage, how directors can steer generative tools with intention, and why human taste, judgment, and story sense are still the difference between “watchable” and “worth watching.” 🎬🧠 You’ll also hear how they bring traditional craft into AI production, including performance and voice, and why originality at the inception stage matters even more as content volume increases. We also unpack the big questions around copyright, standards, and trust, and what a more responsible AI filmmaking ecosystem could look like. ⚖️ Finally, Samir and Bouha share why OneDay is raising funds right now, and how they plan to grow while keeping craft at the center. 🚀 If you care about AI video generation, the future of filmmaking, generative storytelling, creative leadership, and where media goes next, this episode is for you. 👍 If you found it useful, please like,

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How AI Is Rewiring Filmmaking is an episode from Bernard Marr's Future of Business & Technology Podcast by Bernard Marr.

This episode is 49:38 long.

This episode was published on Feb 26, 2026.

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