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Audiences are increasingly tuning in to podcasts. Is it any wonder? Podcasts are becoming easier to access, the quality is better than ever, and more podcasts are available on a range of top...
SUMMER SERIES: For brands still on the fence about creating a podcast, Fatima Zaidi, CEO of Quill Inc, has the stats to back up their effect...
SUMMER SERIES: We spoke to Ian Walker, one of Australia's leading Podcast Executive Producers, about how the ABC produces its high-end narra...
SUMMER SERIES: Questions around music licensing for podcasts are so frequent that we sought definitive clarification from a leading expert i...
SUMMER SERIES: We are often asked what is the return on investment for brands creating a podcast. Steve Pratt is a leading voice in the bran...
SUMMER SERIES: 2021 saw continued progress in podcasting, despite the ongoing pandemic. So let's look back on our predictions for the year -...
As fast as podcasts are created, so distribution opportunities seem to grow. It's mostly good news, but how do podcast producers navigate th...
Are branded podcasts effective? Absolutely, if done right, says Fatima Zaidi, CEO of Quill Inc - and she has the stats to back it up. Fatima...
Hot Pod is an industry staple – a newsletter that covers important podcast happenings. New lead writer and editor of Hot Pod, Ashley C...
From experiencing the tragedy of the opioid crisis to providing insight on real issues, in a way that creates joy, Jess Cordova Kramer &ndas...
Navigating copyrighted music for podcasts can be a tricky enterprise, particularly for the uninitiated. But is there more nuance to it? Is t...
Crooked Media is the podcast network best known for its flagship podcast Pod Save America. The show not only boasts extraordinary download n...
Australian podcasts are competitive on a global scale and a lot of the credit for this goes to Ian Walker, Executive Producer – Narrat...
In this episode we head to little Britain to find out what's happening with their BIG growth in podcasting. Jake Warren, Founder and CEO of...
People tend to have higher levels of trust in podcasts than in other digital mediums - great news for brands, but we wanted to dig a little...
Rating and reviewing a podcast won't help it get to the top of the Apple Podcast charts! Now that that's clear, Andrew Davies, Digital and E...
The fast, wiz-bang marketing strategies look great, but to really grow a podcast audience, slow and steady wins the race. Jeremy Enns, CEO o...
Rather than hear podcasting industry news second hand from us, we thought we'd give it to you straight from James Cridland, Editor at Podnew...
The last pandemic year has proved podcasting's resilience, with Australia leapfrogging towards the US. The evidence is plain to see in the l...
Podcast tracking and measurement tools are developing rapidly, providing data-driven direction for brands and producers alike. Dave Zohrob,...
Almost daily it seems new moves are being made by big players angling for podcast domination. Sharon Taylor, Managing Director of Triton Dig...
Most podcaster producers know that sourcing and organising guests is one of the biggest challenges. Because of this, the guesting industry i...
Some people have a way of making observations that resonate. Steve Pratt is one such person. Co-founder of Pacific Content, Steve is a brand...
Adtech – does it make you excited? Nervous? Well instead, our guest Bryan Barletta, Founder of the Sounds Profitable newsletter and po...
So, you're considering adding a podcast to your marketing mix this year, but are you 100% sure why and how to start? Podcasting has proven t...
SUMMER SERIES: Everyone loves a top ten list, so here's one we prepared earlier – the top ten podcasting questions we get asked most!...
SUMMER SERIES: If you're heading into the new year trying to make a case for a podcast for your business or brand, take a listen to what the...
SUMMER SERIES: There's sound and then there's immersive audio - sound that reaches into your bones and allows your mind to paint a rich and...
SUMMER SERIES: We find ourselves in a new golden age of audio. There's a thirst for knowledge of all things sound and how to mould it for ra...
SUMMER SERIES: This interview was recorded in March 2020, we'd just rebranded as SoundCartel and coronavirus was headed for Australian shore...
Audio quality is the gateway to professional podcasting. That's the mantra behind Californian-based audio software start-up, SquadCast. Co-f...
It's all very well us telling you how great podcasting is for brands, but nothing beats hearing it directly from brands themselves. Lucy Bri...
While the counting of votes is taking place in the US, Nicole Goodman starts this episode with a look at how the Trump and Biden campaigns u...
Evo Terra, host of Podcast Pontifications, talked last episode about podcast strategy and episode planning. He's back with Nick Schildberger...
There are many keys to creating a successful branded podcast, but two should be addressed right at the beginning of the process. The first i...
In just two years, Spotify has taken a big bite out of Apple's podcast listening audience. Prithi Dey is Podcast Partner Manager for Spotify...
There's so much podcasting information out there, it can be overwhelming. At SoundCartel we get asked the same questions regularly, by diffe...
As podcasting popularity explodes, it can be all too easy to excitedly produce content without considering privacy and the laws that you nee...
Podcast Futurist and friend of the show, James Cridland sees almost no negative impact on podcasting during COVID-19. Which he confirms is g...
An immersive experience is one that draws you into a new or augmented reality, largely enabled by technology. So how does podcasting, in its...
Rob Greenlee , VP of Content and Partnerships at Libsyn, newly announced Chair of The Podcast Academy and friend of the podcast joins Nick S...
What's happening in Australian podcasting and how does it compare to podcasting in the US? In this episode, Larry Rosin , President of New J...
Ralph Van Dijk "sold his soul to audio" many years ago and he's happy he did. Ralph is Founder and Creative Director of Eardrum, an award-wi...
David Brown , host of Wondery podcasts, Business Wars, Business Wars Daily and WeCrashed continues his chat with Nick Schildberger and Nicol...
Business Wars, Business Wars Daily and WeCrashed are just a few of Wondery's many outstanding podcasts, and all three are hosted by journali...
In times of crisis, marketing can feel like a luxury. Corey Layton, Commercial Product and Audio Partnerships at ARN chats with Nick Schildb...
The April outlook for 2020 is a very different beast to what it was in January this year. Sharon Taylor, MD of Omny Studio, joins Nick Schil...
71% of people choose new podcasts based on podcast descriptions and titles. So what better way to kick off season 4 of Podcasting Essentials...
Ever wondered about the 'Top Lists' in podcast apps? Who selects them & how? What dark arts are going on back there and who's responsible? D...
There are many things that go into developing a successful podcast, essential however is building strong relationships, creating great conte...
Due to its low barrier to entry, a successful podcast might seem easy to create. But for businesses the stakes are higher. Like all content,...