S5E24 Summer Series: Why podcasts are an essential marketing tool
SUMMER SERIES: For brands still on the fence about creating a podcast, Fatima Zaidi, CEO of Quill Inc, has the stats to back up their effect...
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Audiences are increasingly tuning in to podcasts. Is it any wonder? Podcasts are becoming easier to access, the quality is better than ever, and more podcasts are available on a range of top...
Episodes
20 of 99 episodesS5E23 Summer Series: Narrative podcasting with a master producer
SUMMER SERIES: We spoke to Ian Walker, one of Australia's leading Podcast Executive Producers, about how the ABC produces its high-end narra...
S5E22 Summer Series: Correctly clearing copyrighted music for podcasts
SUMMER SERIES: Questions around music licensing for podcasts are so frequent that we sought definitive clarification from a leading expert i...
S5E21 Summer Series: Branded audio nailed with Steve Pratt
SUMMER SERIES: We are often asked what is the return on investment for brands creating a podcast. Steve Pratt is a leading voice in the bran...
S5E20 Summer Series: The why and how of podcasting in 2021
SUMMER SERIES: 2021 saw continued progress in podcasting, despite the ongoing pandemic. So let's look back on our predictions for the year -...
S5E19 What the growth in distribution opportunities means for your podcast
As fast as podcasts are created, so distribution opportunities seem to grow. It's mostly good news, but how do podcast producers navigate th...
S5E18 Why podcasts are an essential marketing tool
Are branded podcasts effective? Absolutely, if done right, says Fatima Zaidi, CEO of Quill Inc - and she has the stats to back it up. Fatima...
S5E17 Discover what’s hot and what’s not with Hot Pod’s new lead writer Ashley Carman
Hot Pod is an industry staple – a newsletter that covers important podcast happenings. New lead writer and editor of Hot Pod, Ashley C...
S5E16 Turning lemons into podcast lemonade
From experiencing the tragedy of the opioid crisis to providing insight on real issues, in a way that creates joy, Jess Cordova Kramer &ndas...
S5E15 Correctly clearing copyrighted music for podcasts
Navigating copyrighted music for podcasts can be a tricky enterprise, particularly for the uninitiated. But is there more nuance to it? Is t...
S5E14 Podcasting the Crooked way
Crooked Media is the podcast network best known for its flagship podcast Pod Save America. The show not only boasts extraordinary download n...
S5E13 Narrative podcasting with a master producer
Australian podcasts are competitive on a global scale and a lot of the credit for this goes to Ian Walker, Executive Producer – Narrat...
S5E12 UK podcasting – a world away but not that far apart
In this episode we head to little Britain to find out what's happening with their BIG growth in podcasting. Jake Warren, Founder and CEO of...
S5E11 Measuring trust in news, podcasts & digital media
People tend to have higher levels of trust in podcasts than in other digital mediums - great news for brands, but we wanted to dig a little...
S5E10 Rethinking podcast reviews and calls-to-action
Rating and reviewing a podcast won't help it get to the top of the Apple Podcast charts! Now that that's clear, Andrew Davies, Digital and E...
S5E9 Want more podcast listeners? Forget marketing shortcuts
The fast, wiz-bang marketing strategies look great, but to really grow a podcast audience, slow and steady wins the race. Jeremy Enns, CEO o...
S5E8 What's news? With James Cridland
Rather than hear podcasting industry news second hand from us, we thought we'd give it to you straight from James Cridland, Editor at Podnew...
S5E7 It’s in the numbers - Australian podcasting thriving during the pandemic
The last pandemic year has proved podcasting's resilience, with Australia leapfrogging towards the US. The evidence is plain to see in the l...
S5E6 Data driving podcast audience growth
Podcast tracking and measurement tools are developing rapidly, providing data-driven direction for brands and producers alike. Dave Zohrob,...
S5E5 A battle for podcast domination - opportunities abound
Almost daily it seems new moves are being made by big players angling for podcast domination. Sharon Taylor, Managing Director of Triton Dig...